#E64D43
Closest named color: Pale Red (#D9544D). oklch(63.1% 0.191 27.6), rgb(230, 77, 67).
Aa
Black text reads best on this color (5.50:1).
About this color
#E64D43 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.191 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.025 away. Black text reads best on it, at 5.50:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.50:1 |
| White text | 3.81:1 |
Values
| HEX | #E64D43 |
| RGB | rgb(230, 77, 67) |
| HSL | hsl(4, 77%, 58%) |
| OKLCH | oklch(63.1% 0.191 27.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E64D43 | 3.81:1 | AA large text | Lc -70.0 | Content text, not long reading |
| Black text on #E64D43 | 5.50:1 | AA | Lc 39.5 | Non-text elements, placeholder text |
| #E64D43 text on white | 3.81:1 | AA large text | Lc 64.6 | Content text, not long reading |
| #E64D43 text on black | 5.50:1 | AA | Lc -37.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE4E0
oklch(93.7% 0.027 28.9)
-
Step 200
200
#FACDC6
oklch(88.5% 0.052 28.5)
-
Step 300
300
#F7AA9F
oklch(80.9% 0.093 28.3)
-
Step 400
400
#EF786B
oklch(70.7% 0.149 27.8)
-
Step 500
500 (this color)
#E64D43
oklch(63.1% 0.191 27.6)
-
Step 600
600
#D12422
oklch(55.5% 0.207 27.7)
-
Step 700
700
#B51014
oklch(49.1% 0.193 27.7)
-
Step 800
800
#931514
oklch(42.7% 0.16 27.7)
-
Step 900
900
#761C18
oklch(37.7% 0.125 27.5)
-
Step 950
950
#45130F
oklch(26.9% 0.078 28)
#E64D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #786E41 | 0.202 |
| Deuteranopia (no green cones) | #9E8F3E | 0.186 |
| Tritanopia (no blue cones) | #FC214C | 0.061 |
| Achromatopsia (no color) | #838383 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E64D43
#E64D43
oklch(63.1% 0.191 27.6)
- #009BAB
#009BAB
oklch(63% 0.108 207.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E64D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.025
- Pastel Red #DB5856 ΔE 0.028
- Imperial Red #E63946 ΔE 0.032
- Orangey Red #FA4224 ΔE 0.041
- Faded Red #D3494E ΔE 0.042
- Dark Coral #CF524E ΔE 0.043
- Vermillion #F4320C ΔE 0.044
- Deep Orange #DC4D01 ΔE 0.047
Use #E64D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.