#E64D40
Closest named color: Pale Red (#D9544D). oklch(63.1% 0.191 28.6), rgb(230, 77, 64).
Aa
Black text reads best on this color (5.50:1).
About this color
#E64D40 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.191 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.026 away. Black text reads best on it, at 5.50:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.50:1 |
| White text | 3.81:1 |
Values
| HEX | #E64D40 |
| RGB | rgb(230, 77, 64) |
| HSL | hsl(5, 77%, 58%) |
| OKLCH | oklch(63.1% 0.191 28.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E64D40 | 3.81:1 | AA large text | Lc -70.1 | Content text, not long reading |
| Black text on #E64D40 | 5.50:1 | AA | Lc 39.5 | Non-text elements, placeholder text |
| #E64D40 text on white | 3.81:1 | AA large text | Lc 64.6 | Content text, not long reading |
| #E64D40 text on black | 5.50:1 | AA | Lc -37.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FCE4E0
oklch(93.7% 0.027 28.9)
-
Step 200
200
#FACDC6
oklch(88.5% 0.052 28.5)
-
Step 300
300
#F7AA9E
oklch(80.9% 0.093 29.1)
-
Step 400
400
#EF7869
oklch(70.7% 0.149 28.8)
-
Step 500
500 (this color)
#E64D40
oklch(63.1% 0.191 28.6)
-
Step 600
600
#D2241E
oklch(55.7% 0.208 28.5)
-
Step 700
700
#B5100F
oklch(49.1% 0.194 28.5)
-
Step 800
800
#931511
oklch(42.7% 0.161 28.5)
-
Step 900
900
#761C16
oklch(37.7% 0.125 28.5)
-
Step 950
950
#46130E
oklch(27.1% 0.079 28.9)
#E64D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #786D3D | 0.203 |
| Deuteranopia (no green cones) | #9E8F3B | 0.186 |
| Tritanopia (no blue cones) | #FD204B | 0.063 |
| Achromatopsia (no color) | #828282 | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E64D40
#E64D40
oklch(63.1% 0.191 28.6)
- #009BAC
#009BAC
oklch(63.1% 0.109 208.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E64D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.026
- Pastel Red #DB5856 ΔE 0.030
- Imperial Red #E63946 ΔE 0.033
- Orangey Red #FA4224 ΔE 0.040
- Vermillion #F4320C ΔE 0.042
- Faded Red #D3494E ΔE 0.043
- Deep Orange #DC4D01 ΔE 0.044
- Dark Coral #CF524E ΔE 0.044
Use #E64D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.