#E64474
Closest named color: Paradise Pink (#EF476F). oklch(63.1% 0.2 7.3), rgb(230, 68, 116).
Aa
Black text reads best on this color (5.44:1).
About this color
#E64474 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.200 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.021 away. Black text reads best on it, at 5.44:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.44:1 |
| White text | 3.85:1 |
Values
| HEX | #E64474 |
| RGB | rgb(230, 68, 116) |
| HSL | hsl(342, 76%, 58%) |
| OKLCH | oklch(63.1% 0.2 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E64474 | 3.85:1 | AA large text | Lc -70.4 | Content text, not long reading |
| Black text on #E64474 | 5.44:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #E64474 text on white | 3.85:1 | AA large text | Lc 64.9 | Content text, not long reading |
| #E64474 text on black | 5.44:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F8A6B5
oklch(80.9% 0.098 7.5)
-
Step 400
400
#EF728F
oklch(70.6% 0.156 7.3)
-
Step 500
500 (this color)
#E64474
oklch(63.1% 0.2 7.3)
-
Step 600
600
#D10F5D
oklch(55.6% 0.217 7.1)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800
#92073F
oklch(42.6% 0.167 6.9)
-
Step 900
900
#761635
oklch(37.7% 0.131 7.4)
-
Step 950
950
#45101F
oklch(26.9% 0.082 7.4)
#E64474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6A6D75 | 0.224 |
| Deuteranopia (no green cones) | #958E70 | 0.204 |
| Tritanopia (no blue cones) | #FA2458 | 0.051 |
| Achromatopsia (no color) | #828282 | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E64474
#E64474
oklch(63.1% 0.2 7.3)
- #009F95
#009F95
oklch(63.3% 0.11 187)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E64474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.021
- Neon Pink #F72585 ΔE 0.052
- Red Pink #FA2A55 ΔE 0.053
- Warm Pink #FB5581 ΔE 0.054
- Dark Pink #CB416B ΔE 0.055
- Imperial Red #E63946 ΔE 0.057
- Rose #FF006E ΔE 0.058
- Cerise #DE0C62 ΔE 0.059
Use #E64474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.