#E64440
Closest named color: Imperial Red (#E63946). oklch(62.1% 0.2 26.3), rgb(230, 68, 64).
Aa
Black text reads best on this color (5.26:1).
About this color
#E64440 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.200 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.019 away. Black text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.26:1 |
| White text | 3.98:1 |
Values
| HEX | #E64440 |
| RGB | rgb(230, 68, 64) |
| HSL | hsl(1, 77%, 58%) |
| OKLCH | oklch(62.1% 0.2 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E64440 | 3.98:1 | AA large text | Lc -71.4 | Content text, not long reading |
| Black text on #E64440 | 5.26:1 | AA | Lc 38.1 | Non-text elements, placeholder text |
| #E64440 text on white | 3.98:1 | AA large text | Lc 65.9 | Content text, not long reading |
| #E64440 text on black | 5.26:1 | AA | Lc -35.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E0
oklch(93.5% 0.028 25.9)
-
Step 200
200
#FBCCC6
oklch(88.4% 0.054 26.7)
-
Step 300
300
#F9A89F
oklch(80.8% 0.097 26.4)
-
Step 400
400
#F2756B
oklch(70.7% 0.156 26.4)
-
Step 500
500 (this color)
#E64440
oklch(62.1% 0.2 26.3)
-
Step 600
600
#D51722
oklch(55.6% 0.217 26.4)
-
Step 700
700
#B70016
oklch(49.1% 0.2 26.3)
-
Step 800
800
#950C14
oklch(42.7% 0.167 26.4)
-
Step 900
900
#781818
oklch(37.7% 0.131 26.2)
-
Step 950
950
#47110F
oklch(27.1% 0.083 26.4)
#E64440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #73693E | 0.214 |
| Deuteranopia (no green cones) | #9B8C3A | 0.196 |
| Tritanopia (no blue cones) | #FD0045 | 0.060 |
| Achromatopsia (no color) | #7F7F7F | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E64440
#E64440
oklch(62.1% 0.2 26.3)
- #0098A6
#0098A6
oklch(62.1% 0.106 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E64440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.019
- Pale Red #D9544D ΔE 0.031
- Red Pantone #EF233C ΔE 0.036
- Pastel Red #DB5856 ΔE 0.036
- Faded Red #D3494E ΔE 0.038
- Tomato Red #EC2D01 ΔE 0.038
- Vermillion #F4320C ΔE 0.039
- Orangey Red #FA4224 ΔE 0.043
Use #E64440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.