#E490DF
Closest named color: Lavender Pink (#DD85D7). oklch(76.5% 0.143 329), rgb(228, 144, 223).
Aa
Black text reads best on this color (9.35:1).
About this color
#E490DF is a medium-light, vivid purple. In OKLCH its lightness is 77%, its chroma 0.143 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Lavender Pink (#DD85D7), ΔE 0.029 away. Black text reads best on it, at 9.35:1.
| Hue family | Purples |
| Lightness | medium-light (77%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Lavender Pink (#DD85D7) |
| Black text | 9.35:1 |
| White text | 2.24:1 |
Values
| HEX | #E490DF |
| RGB | rgb(228, 144, 223) |
| HSL | hsl(304, 61%, 73%) |
| OKLCH | oklch(76.5% 0.143 329) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E490DF | 2.24:1 | Fails | Lc -48.8 | Large or bold text, headings |
| Black text on #E490DF | 9.35:1 | AAA | Lc 59.9 | Large or bold text, headings |
| #E490DF text on white | 2.24:1 | Fails | Lc 44.0 | Non-text elements, placeholder text |
| #E490DF text on black | 9.35:1 | AAA | Lc -58.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FC
oklch(97.1% 0.019 328.3)
-
Step 100
100
#FAE1F8
oklch(93.7% 0.041 328.4)
-
Step 200
200
#F7C7F3
oklch(88.5% 0.079 329)
-
Step 300
300 (this color)
#E490DF
oklch(76.5% 0.143 329)
-
Step 400
400
#E95FE5
oklch(70.7% 0.228 328.8)
-
Step 500
500
#DE00DC
oklch(63.1% 0.289 328.9)
-
Step 600
600
#BC00BA
oklch(55.7% 0.255 328.9)
-
Step 700
700
#9F009D
oklch(49.2% 0.225 329)
-
Step 800
800
#830081
oklch(42.7% 0.195 329.2)
-
Step 900
900
#6E006D
oklch(37.7% 0.173 328.8)
-
Step 950
950
#430242
oklch(27% 0.12 329)
#E490DF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8CA6E2 | 0.135 |
| Deuteranopia (no green cones) | #A1B1DC | 0.124 |
| Tritanopia (no blue cones) | #EA97AE | 0.079 |
| Achromatopsia (no color) | #ADADAD | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E490DF
#E490DF
oklch(76.5% 0.143 329)
- #6BCB7F
#6BCB7F
oklch(76.4% 0.142 148.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E490DF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lavender Pink #DD85D7 ΔE 0.029
- Plum #DDA0DD ΔE 0.040
- Violet #EE82EE ΔE 0.044
- Bubblegum Pink #FE83CC ΔE 0.052
- Baby Purple #CA9BF7 ΔE 0.054
- Lilac #CEA2FD ΔE 0.060
- Purply Pink #F075E6 ΔE 0.063
- Pastel Purple #CAA0FF ΔE 0.063
Use #E490DF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.