#E4768A
Closest named color: Pale Violet Red (#DB7093). oklch(69.6% 0.137 9.8), rgb(228, 118, 138).
Aa
Black text reads best on this color (7.25:1).
About this color
#E4768A is a medium-light, moderately saturated red. In OKLCH its lightness is 70%, its chroma 0.137 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.029 away. Black text reads best on it, at 7.25:1.
| Hue family | Reds |
| Lightness | medium-light (70%) |
| Chroma | moderately saturated (0.137) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.25:1 |
| White text | 2.89:1 |
Values
| HEX | #E4768A |
| RGB | rgb(228, 118, 138) |
| HSL | hsl(349, 67%, 68%) |
| OKLCH | oklch(69.6% 0.137 9.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E4768A | 2.89:1 | Fails | Lc -60.1 | Content text, not long reading |
| Black text on #E4768A | 7.25:1 | AAA | Lc 49.2 | Large or bold text, headings |
| #E4768A text on white | 2.89:1 | Fails | Lc 54.8 | Large or bold text, headings |
| #E4768A text on black | 7.25:1 | AAA | Lc -47.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CDD2
oklch(88.6% 0.048 10)
-
Step 300
300
#F2AAB4
oklch(80.9% 0.086 10)
-
Step 400
400 (this color)
#E4768A
oklch(69.6% 0.137 9.8)
-
Step 500
500
#DD5171
oklch(63% 0.176 9.8)
-
Step 600
600
#C82E5A
oklch(55.5% 0.19 9.7)
-
Step 700
700
#AD1E4A
oklch(49.2% 0.177 9.7)
-
Step 800
800
#8C1D3D
oklch(42.7% 0.146 9.5)
-
Step 900
900
#712034
oklch(37.8% 0.114 9.8)
-
Step 950
950
#43141E
oklch(27.1% 0.073 10.5)
#E4768A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8B8B8A | 0.150 |
| Deuteranopia (no green cones) | #A6A088 | 0.139 |
| Tritanopia (no blue cones) | #F56A7D | 0.036 |
| Achromatopsia (no color) | #989898 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E4768A
#E4768A
oklch(69.6% 0.137 9.8)
- #00B5AD
#00B5AD
oklch(69.7% 0.121 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E4768A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.029
- Muted Pink #D1768F ΔE 0.034
- Light Coral #F08080 ΔE 0.039
- Rosy Pink #F6688E ΔE 0.041
- Dusky Pink #CC7A8B ΔE 0.042
- Dull Pink #D5869D ΔE 0.043
- Carnation #FD798F ΔE 0.046
- Dusty Pink #D58A94 ΔE 0.048
Use #E4768A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.