#E474AD
Closest named color: Pale Magenta (#D767AD). oklch(70.4% 0.153 349.9), rgb(228, 116, 173).
Aa
Black text reads best on this color (7.40:1).
About this color
#E474AD is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.153 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.040 away. Black text reads best on it, at 7.40:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.40:1 |
| White text | 2.83:1 |
Values
| HEX | #E474AD |
| RGB | rgb(228, 116, 173) |
| HSL | hsl(329, 67%, 67%) |
| OKLCH | oklch(70.4% 0.153 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E474AD | 2.83:1 | Fails | Lc -59.3 | Large or bold text, headings |
| Black text on #E474AD | 7.40:1 | AAA | Lc 50.0 | Large or bold text, headings |
| #E474AD text on white | 2.83:1 | Fails | Lc 54.0 | Large or bold text, headings |
| #E474AD text on black | 7.40:1 | AAA | Lc -47.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F0A7C9
oklch(80.8% 0.096 349.9)
-
Step 400
400 (this color)
#E474AD
oklch(70.4% 0.153 349.9)
-
Step 500
500
#DA4A9A
oklch(63.1% 0.196 349.9)
-
Step 600
600
#C52284
oklch(55.6% 0.212 350.1)
-
Step 700
700
#AA0F70
oklch(49.1% 0.197 350.1)
-
Step 800
800
#8A145B
oklch(42.7% 0.163 350.2)
-
Step 900
900
#6F1B4B
oklch(37.7% 0.127 349.9)
-
Step 950
950
#41122C
oklch(27% 0.08 349.5)
#E474AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #808DAF | 0.165 |
| Deuteranopia (no green cones) | #9EA1AA | 0.151 |
| Tritanopia (no blue cones) | #F27089 | 0.056 |
| Achromatopsia (no color) | #999999 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E474AD
#E474AD
oklch(70.4% 0.153 349.9)
- #00BB92
#00BB92
oklch(70.4% 0.14 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E474AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.040
- Pale Violet Red #DB7093 ΔE 0.040
- Medium Pink #F36196 ΔE 0.047
- Bubble Gum Pink #FF69AF ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.050
- Hot Pink #FF69B4 ΔE 0.051
- Rosy Pink #F6688E ΔE 0.052
- Muted Pink #D1768F ΔE 0.056
Use #E474AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.