#E4728D
Closest named color: Pale Violet Red (#DB7093). oklch(69.1% 0.143 6.6), rgb(228, 114, 141).
Aa
Black text reads best on this color (7.09:1).
About this color
#E4728D is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.143 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.020 away. Black text reads best on it, at 7.09:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.09:1 |
| White text | 2.96:1 |
Values
| HEX | #E4728D |
| RGB | rgb(228, 114, 141) |
| HSL | hsl(346, 68%, 67%) |
| OKLCH | oklch(69.1% 0.143 6.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E4728D | 2.96:1 | Fails | Lc -61.1 | Content text, not long reading |
| Black text on #E4728D | 7.09:1 | AAA | Lc 48.3 | Large or bold text, headings |
| #E4728D text on white | 2.96:1 | Fails | Lc 55.7 | Large or bold text, headings |
| #E4728D text on black | 7.09:1 | AAA | Lc -46.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD4
oklch(88.4% 0.05 5.6)
-
Step 300
300
#F3A9B7
oklch(80.9% 0.089 6.8)
-
Step 400
400 (this color)
#E4728D
oklch(69.1% 0.143 6.6)
-
Step 500
500
#DF4D77
oklch(63% 0.183 6.5)
-
Step 600
600
#CA2760
oklch(55.5% 0.199 6.5)
-
Step 700
700
#AE154F
oklch(49% 0.185 6.6)
-
Step 800
800
#8E1841
oklch(42.8% 0.153 6.7)
-
Step 900
900
#721D37
oklch(37.7% 0.119 6.6)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#E4728D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #87888E | 0.157 |
| Deuteranopia (no green cones) | #A49E8A | 0.145 |
| Tritanopia (no blue cones) | #F5677C | 0.037 |
| Achromatopsia (no color) | #969696 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E4728D
#E4728D
oklch(69.1% 0.143 6.6)
- #00B3A8
#00B3A8
oklch(69% 0.121 187.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E4728D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.020
- Muted Pink #D1768F ΔE 0.033
- Rosy Pink #F6688E ΔE 0.035
- Dusky Pink #CC7A8B ΔE 0.044
- Medium Pink #F36196 ΔE 0.045
- Dull Pink #D5869D ΔE 0.048
- Light Coral #F08080 ΔE 0.049
- Carnation #FD798F ΔE 0.050
Use #E4728D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.