#E4698A
Closest named color: Pale Violet Red (#DB7093). oklch(67.8% 0.156 5.3), rgb(228, 105, 138).
Aa
Black text reads best on this color (6.68:1).
About this color
#E4698A is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.156 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.021 away. Black text reads best on it, at 6.68:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.68:1 |
| White text | 3.14:1 |
Values
| HEX | #E4698A |
| RGB | rgb(228, 105, 138) |
| HSL | hsl(344, 69%, 65%) |
| OKLCH | oklch(67.8% 0.156 5.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E4698A | 3.14:1 | AA large text | Lc -63.3 | Content text, not long reading |
| Black text on #E4698A | 6.68:1 | AA | Lc 46.1 | Large or bold text, headings |
| #E4698A text on white | 3.14:1 | AA large text | Lc 57.9 | Large or bold text, headings |
| #E4698A text on black | 6.68:1 | AA | Lc -43.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E7
oklch(93.7% 0.028 6.7)
-
Step 200
200
#FACBD4
oklch(88.5% 0.054 5.4)
-
Step 300
300
#F7A6B8
oklch(80.9% 0.098 4.9)
-
Step 400
400 (this color)
#E4698A
oklch(67.8% 0.156 5.3)
-
Step 500
500
#E54578
oklch(63.2% 0.199 5.7)
-
Step 600
600
#D01261
oklch(55.6% 0.216 5.5)
-
Step 700
700
#B20051
oklch(49.1% 0.197 5.2)
-
Step 800
800
#920842
oklch(42.8% 0.167 5.4)
-
Step 900
900
#751738
oklch(37.7% 0.129 5.2)
-
Step 950
950
#451021
oklch(27% 0.082 5)
#E4698A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #80838B | 0.171 |
| Deuteranopia (no green cones) | #9F9A87 | 0.158 |
| Tritanopia (no blue cones) | #F65C75 | 0.042 |
| Achromatopsia (no color) | #919191 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E4698A
#E4698A
oklch(67.8% 0.156 5.3)
- #00AFA2
#00AFA2
oklch(67.8% 0.119 185.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E4698A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.021
- Rosy Pink #F6688E ΔE 0.033
- Medium Pink #F36196 ΔE 0.036
- Muted Pink #D1768F ΔE 0.040
- Warm Pink #FB5581 ΔE 0.049
- Dusky Pink #CC7A8B ΔE 0.052
- Pale Magenta #D767AD ΔE 0.060
- Old Pink #C77986 ΔE 0.060
Use #E4698A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.