#E4696D

Closest named color: Burnt Sienna (#E76F51). oklch(67% 0.153 20.1), rgb(228, 105, 109).

Aa

Black text reads best on this color (6.54:1).

About this color

#E4696D is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.153 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Burnt Sienna (#E76F51), ΔE 0.041 away. Black text reads best on it, at 6.54:1.

Hue familyReds
Lightnessmedium-light (67%)
Chromavivid (0.153)
Temperaturewarm
Nearest nameBurnt Sienna (#E76F51)
Black text6.54:1
White text3.21:1

Values

HEX#E4696D
RGBrgb(228, 105, 109)
HSLhsl(358, 69%, 65%)
OKLCHoklch(67% 0.153 20.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #E4696D 3.21:1 AA large text Lc -64.2 Content text, not long reading
Black text on #E4696D 6.54:1 AA Lc 45.3 Large or bold text, headings
#E4696D text on white 3.21:1 AA large text Lc 58.8 Large or bold text, headings
#E4696D text on black 6.54:1 AA Lc -43.0 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #FEF2F2

    oklch(97.1% 0.013 17.4)

  2. Step 100

    100

    #FCE3E2

    oklch(93.6% 0.028 20.4)

  3. Step 200

    200

    #FBCCCB

    oklch(88.6% 0.053 19.6)

  4. Step 300

    300

    #F9A8A7

    oklch(81% 0.096 20.2)

  5. Step 400

    400 (this color)

    #E4696D

    oklch(67% 0.153 20.1)

  6. Step 500

    500

    #E84755

    oklch(63.1% 0.197 20.1)

  7. Step 600

    600

    #D3183A

    oklch(55.6% 0.213 20.2)

  8. Step 700

    700

    #B6002D

    oklch(49.1% 0.197 20.1)

  9. Step 800

    800

    #940D26

    oklch(42.7% 0.164 20.1)

  10. Step 900

    900

    #771923

    oklch(37.8% 0.128 20.4)

  11. Step 950

    950

    #461115

    oklch(27% 0.081 20.2)

Export this scale for Tailwind in the Tailwind colors tool

#E4696D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#85806C0.165
Deuteranopia (no green cones)#A4996A0.152
Tritanopia (no blue cones)#F8566B0.045
Achromatopsia (no color)#9090900.154

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #E4696D

    #E4696D

    oklch(67% 0.153 20.1)

  • #00AAB1

    #00AAB1

    oklch(67.1% 0.114 200)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #E4696D

    #E4696D

    oklch(67% 0.153 20.1)

  • #D969A2

    #D969A2

    oklch(67% 0.154 350.3)

  • #DE752F

    #DE752F

    oklch(67.1% 0.153 50.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #E4696D

    #E4696D

    oklch(67% 0.153 20.1)

  • #00AF89

    #00AF89

    oklch(67.1% 0.133 170.1)

  • #00A3D7

    #00A3D7

    oklch(67% 0.134 230)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #E4696D

    #E4696D

    oklch(67% 0.153 20.1)

  • #5DAC4C

    #5DAC4C

    oklch(67.2% 0.153 140.2)

  • #5B94F2

    #5B94F2

    oklch(67.1% 0.152 259.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #E4696D

    #E4696D

    oklch(67% 0.153 20.1)

  • #9B9C00

    #9B9C00

    oklch(67% 0.146 110.2)

  • #00AAB1

    #00AAB1

    oklch(67.1% 0.114 200)

  • #9682EC

    #9682EC

    oklch(67.1% 0.153 290.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E4696D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #E4696D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.