#E44F90
Closest named color: Medium Pink (#F36196). oklch(64.8% 0.193 357), rgb(228, 79, 144).
Aa
Black text reads best on this color (5.81:1).
About this color
#E44F90 is a medium-light, vivid red. In OKLCH its lightness is 65%, its chroma 0.193 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.047 away. Black text reads best on it, at 5.81:1.
| Hue family | Reds |
| Lightness | medium-light (65%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 5.81:1 |
| White text | 3.60:1 |
Values
| HEX | #E44F90 |
| RGB | rgb(228, 79, 144) |
| HSL | hsl(334, 73%, 60%) |
| OKLCH | oklch(64.8% 0.193 357) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44F90 | 3.60:1 | AA large text | Lc -68.2 | Content text, not long reading |
| Black text on #E44F90 | 5.81:1 | AA | Lc 41.3 | Non-text elements, placeholder text |
| #E44F90 text on white | 3.60:1 | AA large text | Lc 62.7 | Content text, not long reading |
| #E44F90 text on black | 5.81:1 | AA | Lc -39.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F7CBD9
oklch(88.4% 0.053 357.2)
-
Step 300
300
#F3A7C1
oklch(80.9% 0.095 357.3)
-
Step 400
400
#E975A2
oklch(70.8% 0.151 357.1)
-
Step 500
500 (this color)
#E44F90
oklch(64.8% 0.193 357)
-
Step 600
600
#C92075
oklch(55.6% 0.209 357)
-
Step 700
700
#AD0B62
oklch(49% 0.195 357)
-
Step 800
800
#8D1250
oklch(42.7% 0.162 357.1)
-
Step 900
900
#711A42
oklch(37.6% 0.126 357.1)
-
Step 950
950
#431127
oklch(27% 0.081 356.8)
#E44F90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6A7592 | 0.214 |
| Deuteranopia (no green cones) | #92918D | 0.194 |
| Tritanopia (no blue cones) | #F64169 | 0.062 |
| Achromatopsia (no color) | #878787 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44F90
#E44F90
oklch(64.8% 0.193 357)
- #00A68D
#00A68D
oklch(64.8% 0.12 176.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44F90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.047
- Paradise Pink #EF476F ΔE 0.050
- Neon Pink #F72585 ΔE 0.053
- Warm Pink #FB5581 ΔE 0.055
- Pale Magenta #D767AD ΔE 0.055
- Barbie Pink #FE46A5 ΔE 0.057
- Pale Violet Red #DB7093 ΔE 0.063
- Rosy Pink #F6688E ΔE 0.065
Use #E44F90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.