#E44D96
Closest named color: Medium Pink (#F36196). oklch(64.8% 0.198 354.3), rgb(228, 77, 150).
Aa
Black text reads best on this color (5.80:1).
About this color
#E44D96 is a medium-light, vivid red. In OKLCH its lightness is 65%, its chroma 0.198 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.051 away. Black text reads best on it, at 5.80:1.
| Hue family | Reds |
| Lightness | medium-light (65%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 5.80:1 |
| White text | 3.62:1 |
Values
| HEX | #E44D96 |
| RGB | rgb(228, 77, 150) |
| HSL | hsl(331, 74%, 60%) |
| OKLCH | oklch(64.8% 0.198 354.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44D96 | 3.62:1 | AA large text | Lc -68.3 | Content text, not long reading |
| Black text on #E44D96 | 5.80:1 | AA | Lc 41.3 | Non-text elements, placeholder text |
| #E44D96 text on white | 3.62:1 | AA large text | Lc 62.8 | Content text, not long reading |
| #E44D96 text on black | 5.80:1 | AA | Lc -38.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F3A7C5
oklch(81% 0.097 354.1)
-
Step 400
400
#E973A7
oklch(70.7% 0.156 354.1)
-
Step 500
500 (this color)
#E44D96
oklch(64.8% 0.198 354.3)
-
Step 600
600
#C91B7B
oklch(55.5% 0.215 354.3)
-
Step 700
700
#AD0468
oklch(49% 0.2 354.1)
-
Step 800
800
#8D0F55
oklch(42.7% 0.166 354.1)
-
Step 900
900
#711946
oklch(37.7% 0.129 354)
-
Step 950
950
#431129
oklch(27.1% 0.082 354.3)
#E44D96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #667598 | 0.220 |
| Deuteranopia (no green cones) | #909192 | 0.199 |
| Tritanopia (no blue cones) | #F5416B | 0.067 |
| Achromatopsia (no color) | #868686 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44D96
#E44D96
oklch(64.8% 0.198 354.3)
- #00A689
#00A689
oklch(64.7% 0.123 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44D96, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.051
- Neon Pink #F72585 ΔE 0.052
- Barbie Pink #FE46A5 ΔE 0.052
- Pale Magenta #D767AD ΔE 0.053
- Paradise Pink #EF476F ΔE 0.059
- Warm Pink #FB5581 ΔE 0.062
- Deep Pink #FF1493 ΔE 0.065
- Strong Pink #FF0789 ΔE 0.067
Use #E44D96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.