#E44D60
Closest named color: Pastel Red (#DB5856). oklch(63.3% 0.186 17), rgb(228, 77, 96).
Aa
Black text reads best on this color (5.52:1).
About this color
#E44D60 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.186 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Pastel Red (#DB5856), ΔE 0.030 away. Black text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Pastel Red (#DB5856) |
| Black text | 5.52:1 |
| White text | 3.79:1 |
Values
| HEX | #E44D60 |
| RGB | rgb(228, 77, 96) |
| HSL | hsl(352, 74%, 60%) |
| OKLCH | oklch(63.3% 0.186 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44D60 | 3.79:1 | AA large text | Lc -70.0 | Content text, not long reading |
| Black text on #E44D60 | 5.52:1 | AA | Lc 39.6 | Non-text elements, placeholder text |
| #E44D60 text on white | 3.79:1 | AA large text | Lc 64.5 | Content text, not long reading |
| #E44D60 text on black | 5.52:1 | AA | Lc -37.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCD
oklch(88.4% 0.051 16.7)
-
Step 300
300
#F6A9AB
oklch(80.9% 0.091 17.6)
-
Step 400
400
#ED777F
oklch(70.7% 0.146 17.3)
-
Step 500
500 (this color)
#E44D60
oklch(63.3% 0.186 17)
-
Step 600
600
#CF2446
oklch(55.7% 0.203 17.1)
-
Step 700
700
#B21138
oklch(49% 0.188 16.9)
-
Step 800
800
#91162E
oklch(42.8% 0.156 17.4)
-
Step 900
900
#741C29
oklch(37.6% 0.121 17.1)
-
Step 950
950
#451218
oklch(27% 0.078 17.3)
#E44D60 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #736F60 | 0.205 |
| Deuteranopia (no green cones) | #9A8F5C | 0.189 |
| Tritanopia (no blue cones) | #F92C55 | 0.048 |
| Achromatopsia (no color) | #838383 | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44D60
#E44D60
oklch(63.3% 0.186 17)
- #009EA0
#009EA0
oklch(63.4% 0.108 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44D60, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pastel Red #DB5856 ΔE 0.030
- Paradise Pink #EF476F ΔE 0.031
- Imperial Red #E63946 ΔE 0.035
- Pale Red #D9544D ΔE 0.036
- Faded Red #D3494E ΔE 0.040
- Watermelon #FD4659 ΔE 0.046
- Dark Coral #CF524E ΔE 0.047
- Indian Red #CD5C5C ΔE 0.048
Use #E44D60 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.