#E44D49
Closest named color: Pale Red (#D9544D). oklch(62.9% 0.188 25.7), rgb(228, 77, 73).
Aa
Black text reads best on this color (5.45:1).
About this color
#E44D49 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.188 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.021 away. Black text reads best on it, at 5.45:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.45:1 |
| White text | 3.84:1 |
Values
| HEX | #E44D49 |
| RGB | rgb(228, 77, 73) |
| HSL | hsl(2, 74%, 59%) |
| OKLCH | oklch(62.9% 0.188 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44D49 | 3.84:1 | AA large text | Lc -70.4 | Content text, not long reading |
| Black text on #E44D49 | 5.45:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #E44D49 text on white | 3.84:1 | AA large text | Lc 64.9 | Content text, not long reading |
| #E44D49 text on black | 5.45:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F9CDC8
oklch(88.5% 0.05 25.7)
-
Step 300
300
#F7AAA2
oklch(81% 0.092 25.9)
-
Step 400
400
#EE7870
oklch(70.7% 0.147 25.5)
-
Step 500
500 (this color)
#E44D49
oklch(62.9% 0.188 25.7)
-
Step 600
600
#D0262C
oklch(55.6% 0.204 25.6)
-
Step 700
700
#B4131E
oklch(49.1% 0.19 25.8)
-
Step 800
800
#92171B
oklch(42.7% 0.157 25.8)
-
Step 900
900
#751D1C
oklch(37.7% 0.122 25.8)
-
Step 950
950
#451311
oklch(27% 0.077 26)
#E44D49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #766D47 | 0.202 |
| Deuteranopia (no green cones) | #9C8E44 | 0.185 |
| Tritanopia (no blue cones) | #FA254E | 0.057 |
| Achromatopsia (no color) | #828282 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44D49
#E44D49
oklch(62.9% 0.188 25.7)
- #009BA8
#009BA8
oklch(62.9% 0.108 205.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44D49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.021
- Pastel Red #DB5856 ΔE 0.023
- Imperial Red #E63946 ΔE 0.029
- Faded Red #D3494E ΔE 0.036
- Dark Coral #CF524E ΔE 0.039
- Indian Red #CD5C5C ΔE 0.047
- Red Pantone #EF233C ΔE 0.048
- Orangey Red #FA4224 ΔE 0.048
Use #E44D49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.