#E44C74
Closest named color: Paradise Pink (#EF476F). oklch(63.6% 0.189 8.4), rgb(228, 76, 116).
Aa
Black text reads best on this color (5.58:1).
About this color
#E44C74 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.189 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.021 away. Black text reads best on it, at 5.58:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.58:1 |
| White text | 3.76:1 |
Values
| HEX | #E44C74 |
| RGB | rgb(228, 76, 116) |
| HSL | hsl(344, 74%, 60%) |
| OKLCH | oklch(63.6% 0.189 8.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44C74 | 3.76:1 | AA large text | Lc -69.6 | Content text, not long reading |
| Black text on #E44C74 | 5.58:1 | AA | Lc 39.9 | Non-text elements, placeholder text |
| #E44C74 text on white | 3.76:1 | AA large text | Lc 64.1 | Content text, not long reading |
| #E44C74 text on black | 5.58:1 | AA | Lc -37.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD2
oklch(88.6% 0.051 9.2)
-
Step 300
300
#F5A8B5
oklch(80.9% 0.092 8.2)
-
Step 400
400
#EC758E
oklch(70.6% 0.148 8.4)
-
Step 500
500 (this color)
#E44C74
oklch(63.6% 0.189 8.4)
-
Step 600
600
#CD205B
oklch(55.5% 0.205 8.3)
-
Step 700
700
#B10C4B
oklch(49.1% 0.191 8.3)
-
Step 800
800
#90133D
oklch(42.7% 0.158 8.7)
-
Step 900
900
#741B34
oklch(37.8% 0.123 8.9)
-
Step 950
950
#44121F
oklch(27% 0.077 8.2)
#E44C74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6F7075 | 0.210 |
| Deuteranopia (no green cones) | #978F70 | 0.192 |
| Tritanopia (no blue cones) | #F8325C | 0.048 |
| Achromatopsia (no color) | #848484 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44C74
#E44C74
oklch(63.6% 0.189 8.4)
- #00A098
#00A098
oklch(63.6% 0.11 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44C74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.021
- Warm Pink #FB5581 ΔE 0.050
- Pastel Red #DB5856 ΔE 0.054
- Dark Pink #CB416B ΔE 0.056
- Imperial Red #E63946 ΔE 0.057
- Red Pink #FA2A55 ΔE 0.057
- Watermelon #FD4659 ΔE 0.058
- Faded Red #D3494E ΔE 0.060
Use #E44C74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.