#E44A40
Closest named color: Pale Red (#D9544D). oklch(62.4% 0.192 27.8), rgb(228, 74, 64).
Aa
Black text reads best on this color (5.35:1).
About this color
#E44A40 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.192 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.024 away. Black text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.35:1 |
| White text | 3.92:1 |
Values
| HEX | #E44A40 |
| RGB | rgb(228, 74, 64) |
| HSL | hsl(4, 75%, 57%) |
| OKLCH | oklch(62.4% 0.192 27.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44A40 | 3.92:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #E44A40 | 5.35:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #E44A40 text on white | 3.92:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #E44A40 text on black | 5.35:1 | AA | Lc -36.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE4E0
oklch(93.7% 0.027 28.9)
-
Step 200
200
#FACDC6
oklch(88.5% 0.052 28.5)
-
Step 300
300
#F7A99F
oklch(80.8% 0.094 27.4)
-
Step 400
400
#F0776B
oklch(70.7% 0.151 27.3)
-
Step 500
500 (this color)
#E44A40
oklch(62.4% 0.192 27.8)
-
Step 600
600
#D22221
oklch(55.6% 0.209 27.7)
-
Step 700
700
#B50E13
oklch(49.1% 0.194 27.7)
-
Step 800
800
#931413
oklch(42.7% 0.161 27.8)
-
Step 900
900
#761C17
oklch(37.7% 0.125 28)
-
Step 950
950
#46120F
oklch(27% 0.08 27.1)
#E44A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #766B3E | 0.203 |
| Deuteranopia (no green cones) | #9C8D3B | 0.187 |
| Tritanopia (no blue cones) | #FA1A49 | 0.061 |
| Achromatopsia (no color) | #808080 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44A40
#E44A40
oklch(62.4% 0.192 27.8)
- #0099A9
#0099A9
oklch(62.5% 0.107 207.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.024
- Imperial Red #E63946 ΔE 0.028
- Pastel Red #DB5856 ΔE 0.030
- Faded Red #D3494E ΔE 0.037
- Dark Coral #CF524E ΔE 0.040
- Vermillion #F4320C ΔE 0.043
- Tomato Red #EC2D01 ΔE 0.043
- Deep Orange #DC4D01 ΔE 0.044
Use #E44A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.