#E44994
Closest named color: Neon Pink (#F72585). oklch(64.3% 0.202 354.6), rgb(228, 73, 148).
Aa
Black text reads best on this color (5.67:1).
About this color
#E44994 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.202 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.048 away. Black text reads best on it, at 5.67:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.67:1 |
| White text | 3.69:1 |
Values
| HEX | #E44994 |
| RGB | rgb(228, 73, 148) |
| HSL | hsl(331, 74%, 59%) |
| OKLCH | oklch(64.3% 0.202 354.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44994 | 3.69:1 | AA large text | Lc -69.0 | Content text, not long reading |
| Black text on #E44994 | 5.67:1 | AA | Lc 40.6 | Non-text elements, placeholder text |
| #E44994 text on white | 3.69:1 | AA large text | Lc 63.5 | Content text, not long reading |
| #E44994 text on black | 5.67:1 | AA | Lc -38.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F4A6C4
oklch(80.9% 0.099 354.8)
-
Step 400
400
#EA72A6
oklch(70.7% 0.158 354.6)
-
Step 500
500 (this color)
#E44994
oklch(64.3% 0.202 354.6)
-
Step 600
600
#CB157B
oklch(55.6% 0.22 354.5)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#8E0A54
oklch(42.7% 0.169 354.7)
-
Step 900
900
#721746
oklch(37.7% 0.132 354.1)
-
Step 950
950
#431029
oklch(26.9% 0.083 354)
#E44994 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #647396 | 0.225 |
| Deuteranopia (no green cones) | #8F8F90 | 0.202 |
| Tritanopia (no blue cones) | #F53C68 | 0.068 |
| Achromatopsia (no color) | #858585 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44994
#E44994
oklch(64.3% 0.202 354.6)
- #00A488
#00A488
oklch(64.2% 0.121 174.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44994, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.048
- Barbie Pink #FE46A5 ΔE 0.053
- Medium Pink #F36196 ΔE 0.056
- Pale Magenta #D767AD ΔE 0.058
- Paradise Pink #EF476F ΔE 0.058
- Deep Pink #FF1493 ΔE 0.061
- Strong Pink #FF0789 ΔE 0.063
- Electric Pink #FF0490 ΔE 0.064
Use #E44994 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.