#E4474D
Closest named color: Imperial Red (#E63946). oklch(62.3% 0.193 22.7), rgb(228, 71, 77).
Aa
Black text reads best on this color (5.30:1).
About this color
#E4474D is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.193 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.018 away. Black text reads best on it, at 5.30:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.30:1 |
| White text | 3.95:1 |
Values
| HEX | #E4474D |
| RGB | rgb(228, 71, 77) |
| HSL | hsl(358, 74%, 59%) |
| OKLCH | oklch(62.3% 0.193 22.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E4474D | 3.95:1 | AA large text | Lc -71.3 | Content text, not long reading |
| Black text on #E4474D | 5.30:1 | AA | Lc 38.3 | Non-text elements, placeholder text |
| #E4474D text on white | 3.95:1 | AA large text | Lc 65.8 | Content text, not long reading |
| #E4474D text on black | 5.30:1 | AA | Lc -35.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FACCC9
oklch(88.4% 0.052 22.6)
-
Step 300
300
#F8A9A4
oklch(81% 0.094 23.4)
-
Step 400
400
#F07674
oklch(70.7% 0.151 22.6)
-
Step 500
500 (this color)
#E4474D
oklch(62.3% 0.193 22.7)
-
Step 600
600
#D21D33
oklch(55.5% 0.21 22.7)
-
Step 700
700
#B60626
oklch(49.2% 0.196 22.7)
-
Step 800
800
#931121
oklch(42.6% 0.161 22.6)
-
Step 900
900
#761A20
oklch(37.6% 0.126 22.5)
-
Step 950
950
#461213
oklch(27.1% 0.08 23.1)
#E4474D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #726B4C | 0.210 |
| Deuteranopia (no green cones) | #9A8C48 | 0.192 |
| Tritanopia (no blue cones) | #FA174B | 0.054 |
| Achromatopsia (no color) | #808080 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E4474D
#E4474D
oklch(62.3% 0.193 22.7)
- #0099A3
#0099A3
oklch(62.2% 0.106 203)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E4474D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.018
- Pale Red #D9544D ΔE 0.027
- Pastel Red #DB5856 ΔE 0.029
- Faded Red #D3494E ΔE 0.032
- Red Pantone #EF233C ΔE 0.039
- Dark Coral #CF524E ΔE 0.040
- Strawberry #FB2943 ΔE 0.047
- Paradise Pink #EF476F ΔE 0.049
Use #E4474D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.