#E44674
Closest named color: Paradise Pink (#EF476F). oklch(63% 0.196 7.3), rgb(228, 70, 116).
Aa
Black text reads best on this color (5.42:1).
About this color
#E44674 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.196 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.023 away. Black text reads best on it, at 5.42:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.42:1 |
| White text | 3.86:1 |
Values
| HEX | #E44674 |
| RGB | rgb(228, 70, 116) |
| HSL | hsl(343, 75%, 58%) |
| OKLCH | oklch(63% 0.196 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44674 | 3.86:1 | AA large text | Lc -70.5 | Content text, not long reading |
| Black text on #E44674 | 5.42:1 | AA | Lc 39.1 | Non-text elements, placeholder text |
| #E44674 text on white | 3.86:1 | AA large text | Lc 65.0 | Content text, not long reading |
| #E44674 text on black | 5.42:1 | AA | Lc -36.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F7A7B6
oklch(81% 0.096 7.1)
-
Step 400
400
#EE7390
oklch(70.7% 0.154 7)
-
Step 500
500 (this color)
#E44674
oklch(63% 0.196 7.3)
-
Step 600
600
#D0175D
oklch(55.7% 0.213 7.3)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800
#910C3F
oklch(42.6% 0.164 7.1)
-
Step 900
900
#751835
oklch(37.7% 0.128 7.6)
-
Step 950
950
#45111F
oklch(27.1% 0.08 8)
#E44674 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6B6D75 | 0.218 |
| Deuteranopia (no green cones) | #948D70 | 0.200 |
| Tritanopia (no blue cones) | #F82959 | 0.050 |
| Achromatopsia (no color) | #818181 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44674
#E44674
oklch(63% 0.196 7.3)
- #009E95
#009E95
oklch(63% 0.11 187.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44674, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.023
- Dark Pink #CB416B ΔE 0.052
- Warm Pink #FB5581 ΔE 0.055
- Red Pink #FA2A55 ΔE 0.055
- Neon Pink #F72585 ΔE 0.056
- Imperial Red #E63946 ΔE 0.057
- Deep Rose #C74767 ΔE 0.058
- Cerise #DE0C62 ΔE 0.060
Use #E44674 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.