#E44664
Closest named color: Paradise Pink (#EF476F). oklch(62.6% 0.194 13.8), rgb(228, 70, 100).
Aa
Black text reads best on this color (5.35:1).
About this color
#E44664 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.194 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.026 away. Black text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.35:1 |
| White text | 3.91:1 |
Values
| HEX | #E44664 |
| RGB | rgb(228, 70, 100) |
| HSL | hsl(349, 75%, 58%) |
| OKLCH | oklch(62.6% 0.194 13.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E44664 | 3.91:1 | AA large text | Lc -70.9 | Content text, not long reading |
| Black text on #E44664 | 5.35:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #E44664 text on white | 3.91:1 | AA large text | Lc 65.4 | Content text, not long reading |
| #E44664 text on black | 5.35:1 | AA | Lc -36.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACCCF
oklch(88.6% 0.052 13.8)
-
Step 300
300
#F7A7AE
oklch(80.8% 0.095 13.7)
-
Step 400
400
#EF7484
oklch(70.6% 0.152 13.7)
-
Step 500
500 (this color)
#E44664
oklch(62.6% 0.194 13.8)
-
Step 600
600
#D11A4D
oklch(55.6% 0.21 13.8)
-
Step 700
700
#B4013E
oklch(49% 0.196 13.7)
-
Step 800
800
#920E33
oklch(42.6% 0.162 13.8)
-
Step 900
900
#76192D
oklch(37.8% 0.127 13.8)
-
Step 950
950
#45111A
oklch(26.9% 0.079 14.2)
#E44664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6E6C64 | 0.215 |
| Deuteranopia (no green cones) | #978D60 | 0.197 |
| Tritanopia (no blue cones) | #F92152 | 0.048 |
| Achromatopsia (no color) | #818181 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E44664
#E44664
oklch(62.6% 0.194 13.8)
- #009C9B
#009C9B
oklch(62.7% 0.107 194)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E44664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.026
- Imperial Red #E63946 ΔE 0.036
- Pastel Red #DB5856 ΔE 0.043
- Faded Red #D3494E ΔE 0.044
- Red Pink #FA2A55 ΔE 0.046
- Pale Red #D9544D ΔE 0.047
- Watermelon #FD4659 ΔE 0.051
- Red Pantone #EF233C ΔE 0.052
Use #E44664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.