#E40D49
Closest named color: Crimson (#DC143C). oklch(58.6% 0.23 16.6), rgb(228, 13, 73).
Aa
White text reads best on this color (4.71:1).
About this color
#E40D49 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.230 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.022 away. White text reads best on it, at 4.71:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.230) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.45:1 |
| White text | 4.71:1 |
Values
| HEX | #E40D49 |
| RGB | rgb(228, 13, 73) |
| HSL | hsl(343, 89%, 47%) |
| OKLCH | oklch(58.6% 0.23 16.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E40D49 | 4.71:1 | AA | Lc -75.7 | Fine for body text |
| Black text on #E40D49 | 4.45:1 | AA large text | Lc 33.8 | Non-text elements, placeholder text |
| #E40D49 text on white | 4.71:1 | AA | Lc 70.2 | Content text, not long reading |
| #E40D49 text on black | 4.45:1 | AA large text | Lc -31.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FDE2E3
oklch(93.5% 0.03 15.1)
-
Step 200
200
#FDCACC
oklch(88.4% 0.058 15.7)
-
Step 300
300
#FCA5A9
oklch(80.9% 0.103 16.6)
-
Step 400
400
#F66F7C
oklch(70.7% 0.166 16.4)
-
Step 500
500
#EE3C5A
oklch(63.2% 0.212 16.8)
-
Step 600
600 (this color)
#E40D49
oklch(58.6% 0.23 16.6)
-
Step 700
700
#B50037
oklch(49.1% 0.196 16.5)
-
Step 800
800
#96002C
oklch(42.7% 0.171 16.5)
-
Step 900
900
#7A1026
oklch(37.7% 0.138 16.8)
-
Step 950
950
#480D17
oklch(27% 0.088 16.1)
#E40D49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D5849 | 0.258 |
| Deuteranopia (no green cones) | #8F8243 | 0.234 |
| Tritanopia (no blue cones) | #FB002D | 0.054 |
| Achromatopsia (no color) | #737373 | 0.232 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E40D49
#E40D49
oklch(58.6% 0.23 16.6)
- #008E90
#008E90
oklch(58.6% 0.1 196.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E40D49, closest first.
No curated palette has a color within ΔE 0.04 of #E40D49.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.022
- Lipstick #D5174E ΔE 0.030
- Pink Red #F5054F ΔE 0.034
- Red Pantone #EF233C ΔE 0.036
- Cerise #DE0C62 ΔE 0.038
- Imperial Red #E63946 ΔE 0.041
- Cherry Red #F7022A ΔE 0.049
- Cherry #CF0234 ΔE 0.050
Use #E40D49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.