#E40CC7
Closest named color: Hot Magenta (#F504C9). oklch(63% 0.276 335.7), rgb(228, 12, 199).
Aa
Black text reads best on this color (5.17:1).
About this color
#E40CC7 is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.276 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Hot Magenta (#F504C9), ΔE 0.033 away. Black text reads best on it, at 5.17:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.276) |
| Temperature | warm |
| Nearest name | Hot Magenta (#F504C9) |
| Black text | 5.17:1 |
| White text | 4.05:1 |
Values
| HEX | #E40CC7 |
| RGB | rgb(228, 12, 199) |
| HSL | hsl(308, 90%, 47%) |
| OKLCH | oklch(63% 0.276 335.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E40CC7 | 4.05:1 | AA large text | Lc -70.9 | Content text, not long reading |
| Black text on #E40CC7 | 5.17:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #E40CC7 text on white | 4.05:1 | AA large text | Lc 65.4 | Content text, not long reading |
| #E40CC7 text on black | 5.17:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF1FA
oklch(97.1% 0.018 336.5)
-
Step 100
100
#FCE1F4
oklch(93.7% 0.039 336.5)
-
Step 200
200
#FAC7EC
oklch(88.5% 0.075 336.3)
-
Step 300
300
#F79EE2
oklch(80.9% 0.135 335.9)
-
Step 400
400
#EE60D3
oklch(70.7% 0.216 335.8)
-
Step 500
500 (this color)
#E40CC7
oklch(63% 0.276 335.7)
-
Step 600
600
#C200A9
oklch(55.7% 0.247 335.7)
-
Step 700
700
#A4008E
oklch(49.1% 0.217 335.9)
-
Step 800
800
#870075
oklch(42.6% 0.189 335.7)
-
Step 900
900
#720062
oklch(37.7% 0.167 336)
-
Step 950
950
#45033B
oklch(27% 0.114 335.8)
#E40CC7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #106BCB | 0.314 |
| Deuteranopia (no green cones) | #6F88C3 | 0.258 |
| Tritanopia (no blue cones) | #F02E76 | 0.137 |
| Achromatopsia (no color) | #7E7E7E | 0.278 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E40CC7
#E40CC7
oklch(63% 0.276 335.7)
- #00A45F
#00A45F
oklch(63.2% 0.155 155.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E40CC7, closest first.
No curated palette has a color within ΔE 0.04 of #E40CC7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Hot Magenta #F504C9 ΔE 0.033
- Purple Pink #D725DE ΔE 0.045
- Pink Purple #EF1DE7 ΔE 0.051
- Purpley Pink #C83CB9 ΔE 0.062
- Bright Pink #FE01B1 ΔE 0.065
- Bright Magenta #FF08E8 ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.073
- Shocking Pink #FE02A2 ΔE 0.081
Use #E40CC7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.