#E37AD4
Closest named color: Lavender Pink (#DD85D7). oklch(72.6% 0.169 332.7), rgb(227, 122, 212).
Aa
Black text reads best on this color (8.00:1).
About this color
#E37AD4 is a medium-light, vivid purple. In OKLCH its lightness is 73%, its chroma 0.169 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Lavender Pink (#DD85D7), ΔE 0.024 away. Black text reads best on it, at 8.00:1.
| Hue family | Purples |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Lavender Pink (#DD85D7) |
| Black text | 8.00:1 |
| White text | 2.62:1 |
Values
| HEX | #E37AD4 |
| RGB | rgb(227, 122, 212) |
| HSL | hsl(309, 65%, 68%) |
| OKLCH | oklch(72.6% 0.169 332.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E37AD4 | 2.62:1 | Fails | Lc -55.9 | Large or bold text, headings |
| Black text on #E37AD4 | 8.00:1 | AAA | Lc 53.2 | Large or bold text, headings |
| #E37AD4 text on white | 2.62:1 | Fails | Lc 50.8 | Large or bold text, headings |
| #E37AD4 text on black | 8.00:1 | AAA | Lc -51.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E3F3
oklch(93.6% 0.03 332.5)
-
Step 200
200
#F2CBEA
oklch(88.5% 0.06 333.2)
-
Step 300
300
#EAA7DE
oklch(80.9% 0.106 333)
-
Step 400
400 (this color)
#E37AD4
oklch(72.6% 0.169 332.7)
-
Step 500
500
#D048C1
oklch(63.1% 0.216 332.5)
-
Step 600
600
#BB1CAD
oklch(55.6% 0.235 332.5)
-
Step 700
700
#A10494
oklch(49.1% 0.218 332.8)
-
Step 800
800
#830F78
oklch(42.7% 0.181 332.9)
-
Step 900
900
#6A1961
oklch(37.8% 0.141 332.9)
-
Step 950
950
#3E1139
oklch(27% 0.089 332.4)
#E37AD4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7896D7 | 0.169 |
| Deuteranopia (no green cones) | #95A5D1 | 0.152 |
| Tritanopia (no blue cones) | #EB819D | 0.089 |
| Achromatopsia (no color) | #A0A0A0 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E37AD4
#E37AD4
oklch(72.6% 0.169 332.7)
- #36C470
#36C470
oklch(72.7% 0.17 152.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E37AD4, closest first.
No curated palette has a color within ΔE 0.04 of #E37AD4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lavender Pink #DD85D7 ΔE 0.024
- Orchid #DA70D6 ΔE 0.030
- Purply Pink #F075E6 ΔE 0.037
- Violet #EE82EE ΔE 0.043
- Bubblegum Pink #FE83CC ΔE 0.057
- Bubblegum #FF6CB5 ΔE 0.065
- Pale Magenta #D767AD ΔE 0.067
- Hot Pink #FF69B4 ΔE 0.067
Use #E37AD4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.