#E37494

Closest named color: Pale Violet Red (#DB7093). oklch(69.5% 0.141 3.1), rgb(227, 116, 148).

Aa

Black text reads best on this color (7.19:1).

About this color

#E37494 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.141 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.018 away. Black text reads best on it, at 7.19:1.

Hue familyPinks
Lightnessmedium-light (69%)
Chromavivid (0.141)
Temperaturewarm
Nearest namePale Violet Red (#DB7093)
Black text7.19:1
White text2.91:1

Values

HEX#E37494
RGBrgb(227, 116, 148)
HSLhsl(343, 66%, 67%)
OKLCHoklch(69.5% 0.141 3.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #E37494 2.91:1 Fails Lc -60.5 Content text, not long reading
Black text on #E37494 7.19:1 AAA Lc 48.9 Large or bold text, headings
#E37494 text on white 2.91:1 Fails Lc 55.2 Large or bold text, headings
#E37494 text on black 7.19:1 AAA Lc -46.6 Large or bold text, headings

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #FDF2F5

    oklch(97.1% 0.012 358.8)

  2. Step 100

    100

    #FAE3E8

    oklch(93.6% 0.026 2.8)

  3. Step 200

    200

    #F6CCD6

    oklch(88.4% 0.049 2.2)

  4. Step 300

    300

    #F2A9BB

    oklch(80.9% 0.089 3.1)

  5. Step 400

    400 (this color)

    #E37494

    oklch(69.5% 0.141 3.1)

  6. Step 500

    500

    #DD4F7F

    oklch(63.2% 0.181 3)

  7. Step 600

    600

    #C82A68

    oklch(55.6% 0.196 3.1)

  8. Step 700

    700

    #AC1A56

    oklch(49.1% 0.182 3.3)

  9. Step 800

    800

    #8C1A47

    oklch(42.7% 0.151 3)

  10. Step 900

    900

    #711E3B

    oklch(37.8% 0.118 3.5)

  11. Step 950

    950

    #421323

    oklch(26.9% 0.075 2.4)

Export this scale for Tailwind in the Tailwind colors tool

#E37494 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#868A950.156
Deuteranopia (no green cones)#A39F920.142
Tritanopia (no blue cones)#F36B800.038
Achromatopsia (no color)#9797970.142

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #E37494

    #E37494

    oklch(69.5% 0.141 3.1)

  • #00B5A4

    #00B5A4

    oklch(69.4% 0.124 183.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #E37494

    #E37494

    oklch(69.5% 0.141 3.1)

  • #D079C2

    #D079C2

    oklch(69.4% 0.142 333.1)

  • #E67961

    #E67961

    oklch(69.5% 0.14 33.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #E37494

    #E37494

    oklch(69.5% 0.141 3.1)

  • #49B672

    #49B672

    oklch(69.6% 0.142 153.1)

  • #00B0CA

    #00B0CA

    oklch(69.6% 0.122 213.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #E37494

    #E37494

    oklch(69.5% 0.141 3.1)

  • #8CAB3C

    #8CAB3C

    oklch(69.6% 0.142 123.4)

  • #3DA5ED

    #3DA5ED

    oklch(69.5% 0.142 243.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #E37494

    #E37494

    oklch(69.5% 0.141 3.1)

  • #BB9906

    #BB9906

    oklch(69.4% 0.141 92.7)

  • #00B5A4

    #00B5A4

    oklch(69.4% 0.124 183.2)

  • #8195F4

    #8195F4

    oklch(69.5% 0.141 273.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E37494, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #E37494 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.