#E37388

Closest named color: Pale Violet Red (#DB7093). oklch(69% 0.14 9.6), rgb(227, 115, 136).

Aa

Black text reads best on this color (7.07:1).

About this color

#E37388 is a medium-light, vivid red. In OKLCH its lightness is 69%, its chroma 0.140 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.025 away. Black text reads best on it, at 7.07:1.

Hue familyReds
Lightnessmedium-light (69%)
Chromavivid (0.140)
Temperaturewarm
Nearest namePale Violet Red (#DB7093)
Black text7.07:1
White text2.96:1

Values

HEX#E37388
RGBrgb(227, 115, 136)
HSLhsl(349, 67%, 67%)
OKLCHoklch(69% 0.14 9.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #E37388 2.96:1 Fails Lc -61.2 Content text, not long reading
Black text on #E37388 7.07:1 AAA Lc 48.2 Large or bold text, headings
#E37388 text on white 2.96:1 Fails Lc 55.8 Large or bold text, headings
#E37388 text on black 7.07:1 AAA Lc -46.0 Large or bold text, headings

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #FDF2F4

    oklch(97% 0.012 4.7)

  2. Step 100

    100

    #FAE3E6

    oklch(93.5% 0.026 8.6)

  3. Step 200

    200

    #F7CDD2

    oklch(88.6% 0.048 10)

  4. Step 300

    300

    #F3A9B4

    oklch(80.9% 0.088 9.4)

  5. Step 400

    400 (this color)

    #E37388

    oklch(69% 0.14 9.6)

  6. Step 500

    500

    #DF5071

    oklch(63.2% 0.179 9.9)

  7. Step 600

    600

    #CA2B5A

    oklch(55.7% 0.194 9.6)

  8. Step 700

    700

    #AE1A4A

    oklch(49.1% 0.181 9.4)

  9. Step 800

    800

    #8D1A3C

    oklch(42.6% 0.15 9.7)

  10. Step 900

    900

    #721E34

    oklch(37.7% 0.118 9.3)

  11. Step 950

    950

    #43131E

    oklch(26.9% 0.075 9.7)

Export this scale for Tailwind in the Tailwind colors tool

#E37388 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#8888880.154
Deuteranopia (no green cones)#A49E860.142
Tritanopia (no blue cones)#F4677B0.036
Achromatopsia (no color)#9696960.141

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #E37388

    #E37388

    oklch(69% 0.14 9.6)

  • #00B2AB

    #00B2AB

    oklch(68.9% 0.119 189.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #E37388

    #E37388

    oklch(69% 0.14 9.6)

  • #D376B7

    #D376B7

    oklch(68.9% 0.14 339.5)

  • #E37A55

    #E37A55

    oklch(69% 0.14 39.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #E37388

    #E37388

    oklch(69% 0.14 9.6)

  • #34B57C

    #34B57C

    oklch(69% 0.14 159.6)

  • #00ADD0

    #00ADD0

    oklch(69.1% 0.125 219.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #E37388

    #E37388

    oklch(69% 0.14 9.6)

  • #7FAC47

    #7FAC47

    oklch(69% 0.14 129.6)

  • #4FA0EE

    #4FA0EE

    oklch(69% 0.14 249.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #E37388

    #E37388

    oklch(69% 0.14 9.6)

  • #B09C10

    #B09C10

    oklch(68.9% 0.14 99.8)

  • #00B2AB

    #00B2AB

    oklch(68.9% 0.119 189.8)

  • #8B90F0

    #8B90F0

    oklch(69% 0.14 279.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E37388, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #E37388 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.