#E3728A
Closest named color: Pale Violet Red (#DB7093). oklch(68.9% 0.142 8.1), rgb(227, 114, 138).
Aa
Black text reads best on this color (7.04:1).
About this color
#E3728A is a medium-light, vivid red. In OKLCH its lightness is 69%, its chroma 0.142 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.022 away. Black text reads best on it, at 7.04:1.
| Hue family | Reds |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.04:1 |
| White text | 2.98:1 |
Values
| HEX | #E3728A |
| RGB | rgb(227, 114, 138) |
| HSL | hsl(347, 67%, 67%) |
| OKLCH | oklch(68.9% 0.142 8.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E3728A | 2.98:1 | Fails | Lc -61.3 | Content text, not long reading |
| Black text on #E3728A | 7.04:1 | AAA | Lc 48.0 | Large or bold text, headings |
| #E3728A text on white | 2.98:1 | Fails | Lc 56.0 | Large or bold text, headings |
| #E3728A text on black | 7.04:1 | AAA | Lc -45.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F3A9B5
oklch(80.9% 0.088 8.5)
-
Step 400
400 (this color)
#E3728A
oklch(68.9% 0.142 8.1)
-
Step 500
500
#DF4E74
oklch(63.1% 0.182 8.1)
-
Step 600
600
#CA295D
oklch(55.6% 0.197 8)
-
Step 700
700
#AE184C
oklch(49.1% 0.183 8.2)
-
Step 800
800
#8E193F
oklch(42.8% 0.152 8.1)
-
Step 900
900
#721E35
oklch(37.8% 0.118 8.5)
-
Step 950
950
#43131F
oklch(27% 0.075 8.4)
#E3728A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #87888B | 0.155 |
| Deuteranopia (no green cones) | #A49E88 | 0.144 |
| Tritanopia (no blue cones) | #F4667B | 0.037 |
| Achromatopsia (no color) | #959595 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E3728A
#E3728A
oklch(68.9% 0.142 8.1)
- #00B2A9
#00B2A9
oklch(68.8% 0.119 188.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E3728A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.022
- Muted Pink #D1768F ΔE 0.032
- Rosy Pink #F6688E ΔE 0.038
- Dusky Pink #CC7A8B ΔE 0.042
- Light Coral #F08080 ΔE 0.048
- Dull Pink #D5869D ΔE 0.048
- Medium Pink #F36196 ΔE 0.048
- Old Pink #C77986 ΔE 0.051
Use #E3728A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.