#E370AF
Closest named color: Pale Magenta (#D767AD). oklch(69.8% 0.159 348), rgb(227, 112, 175).
Aa
Black text reads best on this color (7.20:1).
About this color
#E370AF is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.159 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.031 away. Black text reads best on it, at 7.20:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.159) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.20:1 |
| White text | 2.91:1 |
Values
| HEX | #E370AF |
| RGB | rgb(227, 112, 175) |
| HSL | hsl(327, 67%, 66%) |
| OKLCH | oklch(69.8% 0.159 348) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E370AF | 2.91:1 | Fails | Lc -60.4 | Content text, not long reading |
| Black text on #E370AF | 7.20:1 | AAA | Lc 49.0 | Large or bold text, headings |
| #E370AF text on white | 2.91:1 | Fails | Lc 55.1 | Large or bold text, headings |
| #E370AF text on black | 7.20:1 | AAA | Lc -46.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE3ED
oklch(93.7% 0.028 349.5)
-
Step 200
200
#F6CBE0
oklch(88.5% 0.055 347.3)
-
Step 300
300
#F1A6CC
oklch(80.8% 0.1 347.8)
-
Step 400
400 (this color)
#E370AF
oklch(69.8% 0.159 348)
-
Step 500
500
#DB479F
oklch(63.1% 0.203 347.8)
-
Step 600
600
#C61A8A
oklch(55.6% 0.221 347.7)
-
Step 700
700
#AB0275
oklch(49.1% 0.206 347.9)
-
Step 800
800
#8B0E5F
oklch(42.7% 0.17 348)
-
Step 900
900
#70184E
oklch(37.7% 0.133 347.9)
-
Step 950
950
#42112E
oklch(27.1% 0.084 347.6)
#E370AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8BB1 | 0.172 |
| Deuteranopia (no green cones) | #9A9FAC | 0.157 |
| Tritanopia (no blue cones) | #F06D88 | 0.060 |
| Achromatopsia (no color) | #979797 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E370AF
#E370AF
oklch(69.8% 0.159 348)
- #00B98D
#00B98D
oklch(69.8% 0.141 168.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E370AF, closest first.
No curated palette has a color within ΔE 0.04 of #E370AF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.031
- Pale Violet Red #DB7093 ΔE 0.044
- Medium Pink #F36196 ΔE 0.046
- Bubble Gum Pink #FF69AF ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.050
- Hot Pink #FF69B4 ΔE 0.050
- Rosy Pink #F6688E ΔE 0.056
- Muted Pink #D1768F ΔE 0.061
Use #E370AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.