#E368B4
Closest named color: Pale Magenta (#D767AD). oklch(68.9% 0.175 344.7), rgb(227, 104, 180).
Aa
Black text reads best on this color (6.90:1).
About this color
#E368B4 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.175 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.024 away. Black text reads best on it, at 6.90:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.90:1 |
| White text | 3.04:1 |
Values
| HEX | #E368B4 |
| RGB | rgb(227, 104, 180) |
| HSL | hsl(323, 69%, 65%) |
| OKLCH | oklch(68.9% 0.175 344.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E368B4 | 3.04:1 | AA large text | Lc -62.0 | Content text, not long reading |
| Black text on #E368B4 | 6.90:1 | AA | Lc 47.4 | Large or bold text, headings |
| #E368B4 text on white | 3.04:1 | AA large text | Lc 56.7 | Large or bold text, headings |
| #E368B4 text on black | 6.90:1 | AA | Lc -45.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F8CAE3
oklch(88.6% 0.061 344.6)
-
Step 300
300
#F3A4D1
oklch(80.9% 0.109 344.6)
-
Step 400
400 (this color)
#E368B4
oklch(68.9% 0.175 344.7)
-
Step 500
500
#DF3CA8
oklch(63.1% 0.223 344.8)
-
Step 600
600
#C80093
oklch(55.6% 0.237 344.5)
-
Step 700
700
#A9007C
oklch(49.1% 0.209 344.4)
-
Step 800
800
#8C0066
oklch(42.7% 0.182 344.5)
-
Step 900
900
#721053
oklch(37.7% 0.146 344.9)
-
Step 950
950
#430D31
oklch(27% 0.093 344.3)
#E368B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7287B6 | 0.188 |
| Deuteranopia (no green cones) | #949BB1 | 0.168 |
| Tritanopia (no blue cones) | #F06786 | 0.072 |
| Achromatopsia (no color) | #949494 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E368B4
#E368B4
oklch(68.9% 0.175 344.7)
- #00B684
#00B684
oklch(68.8% 0.145 165)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E368B4, closest first.
No curated palette has a color within ΔE 0.04 of #E368B4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.024
- Medium Pink #F36196 ΔE 0.051
- Hot Pink #FF69B4 ΔE 0.051
- Orchid #DA70D6 ΔE 0.052
- Bubble Gum Pink #FF69AF ΔE 0.052
- Bubblegum #FF6CB5 ΔE 0.053
- Pale Violet Red #DB7093 ΔE 0.058
- Barbie Pink #FE46A5 ΔE 0.066
Use #E368B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.