#E35D74
Closest named color: Paradise Pink (#EF476F). oklch(65.5% 0.167 12.5), rgb(227, 93, 116).
Aa
Black text reads best on this color (6.08:1).
About this color
#E35D74 is a medium-light, vivid red. In OKLCH its lightness is 65%, its chroma 0.167 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.038 away. Black text reads best on it, at 6.08:1.
| Hue family | Reds |
| Lightness | medium-light (65%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 6.08:1 |
| White text | 3.45:1 |
Values
| HEX | #E35D74 |
| RGB | rgb(227, 93, 116) |
| HSL | hsl(350, 71%, 63%) |
| OKLCH | oklch(65.5% 0.167 12.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E35D74 | 3.45:1 | AA large text | Lc -66.8 | Content text, not long reading |
| Black text on #E35D74 | 6.08:1 | AA | Lc 42.7 | Non-text elements, placeholder text |
| #E35D74 text on white | 3.45:1 | AA large text | Lc 61.3 | Content text, not long reading |
| #E35D74 text on black | 6.08:1 | AA | Lc -40.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E5
oklch(93.6% 0.023 14.3)
-
Step 200
200
#F6CED1
oklch(88.6% 0.045 12.9)
-
Step 300
300
#F0ABB2
oklch(80.8% 0.082 12.3)
-
Step 400
400
#E67C8A
oklch(70.8% 0.131 12.6)
-
Step 500
500 (this color)
#E35D74
oklch(65.5% 0.167 12.5)
-
Step 600
600
#C63455
oklch(55.6% 0.182 12.6)
-
Step 700
700
#AB2546
oklch(49.2% 0.169 12.4)
-
Step 800
800
#8A2139
oklch(42.6% 0.14 12.5)
-
Step 900
900
#6F2231
oklch(37.6% 0.109 12.5)
-
Step 950
950
#42151D
oklch(27% 0.07 12.3)
#E35D74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B7974 | 0.183 |
| Deuteranopia (no green cones) | #9D9471 | 0.169 |
| Tritanopia (no blue cones) | #F64966 | 0.042 |
| Achromatopsia (no color) | #8A8A8A | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E35D74
#E35D74
oklch(65.5% 0.167 12.5)
- #00A6A3
#00A6A3
oklch(65.5% 0.112 192.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E35D74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.038
- Pastel Red #DB5856 ΔE 0.041
- Warm Pink #FB5581 ΔE 0.049
- Pale Violet Red #DB7093 ΔE 0.049
- Indian Red #CD5C5C ΔE 0.052
- Rosy Pink #F6688E ΔE 0.053
- Pale Red #D9544D ΔE 0.053
- Medium Pink #F36196 ΔE 0.055
Use #E35D74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.