#E35AA4
Closest named color: Pale Magenta (#D767AD). oklch(66.5% 0.186 349.8), rgb(227, 90, 164).
Aa
Black text reads best on this color (6.26:1).
About this color
#E35AA4 is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.186 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.030 away. Black text reads best on it, at 6.26:1.
| Hue family | Reds |
| Lightness | medium-light (67%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.26:1 |
| White text | 3.35:1 |
Values
| HEX | #E35AA4 |
| RGB | rgb(227, 90, 164) |
| HSL | hsl(328, 71%, 62%) |
| OKLCH | oklch(66.5% 0.186 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E35AA4 | 3.35:1 | AA large text | Lc -65.7 | Content text, not long reading |
| Black text on #E35AA4 | 6.26:1 | AA | Lc 43.9 | Non-text elements, placeholder text |
| #E35AA4 text on white | 3.35:1 | AA large text | Lc 60.2 | Content text, not long reading |
| #E35AA4 text on black | 6.26:1 | AA | Lc -41.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EEA9C9
oklch(80.9% 0.09 349.9)
-
Step 400
400
#E277AE
oklch(70.6% 0.146 349.4)
-
Step 500
500 (this color)
#E35AA4
oklch(66.5% 0.186 349.8)
-
Step 600
600
#C22A84
oklch(55.6% 0.203 349.8)
-
Step 700
700
#A71A70
oklch(49.1% 0.189 349.7)
-
Step 800
800
#881A5B
oklch(42.7% 0.156 349.9)
-
Step 900
900
#6D1E4B
oklch(37.7% 0.121 349.4)
-
Step 950
950
#40132C
oklch(26.9% 0.077 349.1)
#E35AA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C7DA6 | 0.204 |
| Deuteranopia (no green cones) | #9295A1 | 0.183 |
| Tritanopia (no blue cones) | #F25478 | 0.068 |
| Achromatopsia (no color) | #8C8C8C | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E35AA4
#E35AA4
oklch(66.5% 0.186 349.8)
- #00AD87
#00AD87
oklch(66.5% 0.132 169.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E35AA4, closest first.
No curated palette has a color within ΔE 0.04 of #E35AA4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.030
- Medium Pink #F36196 ΔE 0.044
- Barbie Pink #FE46A5 ΔE 0.053
- Pale Violet Red #DB7093 ΔE 0.058
- Bubble Gum Pink #FF69AF ΔE 0.063
- Hot Pink #FF69B4 ΔE 0.064
- Rosy Pink #F6688E ΔE 0.064
- Warm Pink #FB5581 ΔE 0.067
Use #E35AA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.