#E35A74
Closest named color: Paradise Pink (#EF476F). oklch(65.1% 0.171 11.6), rgb(227, 90, 116).
Aa
Black text reads best on this color (5.98:1).
About this color
#E35A74 is a medium-light, vivid red. In OKLCH its lightness is 65%, its chroma 0.171 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.033 away. Black text reads best on it, at 5.98:1.
| Hue family | Reds |
| Lightness | medium-light (65%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.98:1 |
| White text | 3.51:1 |
Values
| HEX | #E35A74 |
| RGB | rgb(227, 90, 116) |
| HSL | hsl(349, 71%, 62%) |
| OKLCH | oklch(65.1% 0.171 11.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E35A74 | 3.51:1 | AA large text | Lc -67.4 | Content text, not long reading |
| Black text on #E35A74 | 5.98:1 | AA | Lc 42.2 | Non-text elements, placeholder text |
| #E35A74 text on white | 3.51:1 | AA large text | Lc 61.9 | Content text, not long reading |
| #E35A74 text on black | 5.98:1 | AA | Lc -39.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E6
oklch(93.7% 0.024 11.3)
-
Step 200
200
#F6CDD1
oklch(88.4% 0.047 11.4)
-
Step 300
300
#F1ABB3
oklch(81% 0.083 11.5)
-
Step 400
400
#E77B8B
oklch(70.8% 0.134 11.7)
-
Step 500
500 (this color)
#E35A74
oklch(65.1% 0.171 11.6)
-
Step 600
600
#C73156
oklch(55.5% 0.186 11.7)
-
Step 700
700
#AC2247
oklch(49.2% 0.173 11.6)
-
Step 800
800
#8B1F3A
oklch(42.6% 0.143 11.6)
-
Step 900
900
#702132
oklch(37.7% 0.111 11.5)
-
Step 950
950
#42151D
oklch(27% 0.07 12.3)
#E35A74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #787774 | 0.189 |
| Deuteranopia (no green cones) | #9C9371 | 0.173 |
| Tritanopia (no blue cones) | #F64664 | 0.043 |
| Achromatopsia (no color) | #898989 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E35A74
#E35A74
oklch(65.1% 0.171 11.6)
- #00A5A0
#00A5A0
oklch(65.2% 0.112 191)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E35A74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.033
- Pastel Red #DB5856 ΔE 0.042
- Warm Pink #FB5581 ΔE 0.048
- Pale Violet Red #DB7093 ΔE 0.052
- Pale Red #D9544D ΔE 0.053
- Indian Red #CD5C5C ΔE 0.053
- Rosy Pink #F6688E ΔE 0.055
- Medium Pink #F36196 ΔE 0.056
Use #E35A74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.