#E35940
Closest named color: Pale Red (#D9544D). oklch(64% 0.177 32.4), rgb(227, 89, 64).
Aa
Black text reads best on this color (5.76:1).
About this color
#E35940 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.177 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.028 away. Black text reads best on it, at 5.76:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.76:1 |
| White text | 3.64:1 |
Values
| HEX | #E35940 |
| RGB | rgb(227, 89, 64) |
| HSL | hsl(9, 74%, 57%) |
| OKLCH | oklch(64% 0.177 32.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E35940 | 3.64:1 | AA large text | Lc -68.6 | Content text, not long reading |
| Black text on #E35940 | 5.76:1 | AA | Lc 41.0 | Non-text elements, placeholder text |
| #E35940 text on white | 3.64:1 | AA large text | Lc 63.1 | Content text, not long reading |
| #E35940 text on black | 5.76:1 | AA | Lc -38.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FAE4DF
oklch(93.5% 0.025 32.9)
-
Step 200
200
#F7CEC5
oklch(88.4% 0.048 32.5)
-
Step 300
300
#F3AC9D
oklch(80.8% 0.087 32.3)
-
Step 400
400
#EA7D68
oklch(70.7% 0.139 32.1)
-
Step 500
500 (this color)
#E35940
oklch(64% 0.177 32.4)
-
Step 600
600
#CB3318
oklch(55.5% 0.192 32.3)
-
Step 700
700
#AF2308
oklch(49% 0.179 32.2)
-
Step 800
800
#8E210D
oklch(42.7% 0.148 32.4)
-
Step 900
900
#722214
oklch(37.6% 0.115 32.3)
-
Step 950
950
#43160D
oklch(27% 0.072 33.1)
#E35940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F733D | 0.182 |
| Deuteranopia (no green cones) | #A1913C | 0.167 |
| Tritanopia (no blue cones) | #F93954 | 0.067 |
| Achromatopsia (no color) | #868686 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E35940
#E35940
oklch(64% 0.177 32.4)
- #009DB4
#009DB4
oklch(63.9% 0.112 212.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E35940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.028
- Pastel Red #DB5856 ΔE 0.030
- Deep Orange #DC4D01 ΔE 0.041
- Burnt Sienna #E76F51 ΔE 0.044
- Dark Coral #CF524E ΔE 0.047
- Orangey Red #FA4224 ΔE 0.048
- Terracota #CB6843 ΔE 0.049
- Terracotta #CA6641 ΔE 0.049
Use #E35940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.