#E34973
Closest named color: Paradise Pink (#EF476F). oklch(63.1% 0.191 8.1), rgb(227, 73, 115).
Aa
Black text reads best on this color (5.46:1).
About this color
#E34973 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.191 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.023 away. Black text reads best on it, at 5.46:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.46:1 |
| White text | 3.84:1 |
Values
| HEX | #E34973 |
| RGB | rgb(227, 73, 115) |
| HSL | hsl(344, 73%, 59%) |
| OKLCH | oklch(63.1% 0.191 8.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E34973 | 3.84:1 | AA large text | Lc -70.3 | Content text, not long reading |
| Black text on #E34973 | 5.46:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #E34973 text on white | 3.84:1 | AA large text | Lc 64.8 | Content text, not long reading |
| #E34973 text on black | 5.46:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD2
oklch(88.6% 0.051 9.2)
-
Step 300
300
#F6A7B5
oklch(80.9% 0.095 7.8)
-
Step 400
400
#ED758E
oklch(70.8% 0.149 8.5)
-
Step 500
500 (this color)
#E34973
oklch(63.1% 0.191 8.1)
-
Step 600
600
#CE1E5B
oklch(55.6% 0.207 8.3)
-
Step 700
700
#B2074B
oklch(49.1% 0.194 8.2)
-
Step 800
800
#90113E
oklch(42.6% 0.16 7.9)
-
Step 900
900
#741A35
oklch(37.7% 0.125 7.9)
-
Step 950
950
#44111F
oklch(26.9% 0.079 7.5)
#E34973 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6D6E74 | 0.212 |
| Deuteranopia (no green cones) | #958D6F | 0.194 |
| Tritanopia (no blue cones) | #F72E5A | 0.049 |
| Achromatopsia (no color) | #828282 | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E34973
#E34973
oklch(63.1% 0.191 8.1)
- #009E96
#009E96
oklch(63% 0.109 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E34973, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.023
- Dark Pink #CB416B ΔE 0.052
- Warm Pink #FB5581 ΔE 0.055
- Imperial Red #E63946 ΔE 0.055
- Pastel Red #DB5856 ΔE 0.055
- Red Pink #FA2A55 ΔE 0.056
- Deep Rose #C74767 ΔE 0.057
- Faded Red #D3494E ΔE 0.058
Use #E34973 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.