#E3494E
Closest named color: Imperial Red (#E63946). oklch(62.4% 0.19 22.8), rgb(227, 73, 78).
Aa
Black text reads best on this color (5.32:1).
About this color
#E3494E is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.190 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.021 away. Black text reads best on it, at 5.32:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.32:1 |
| White text | 3.94:1 |
Values
| HEX | #E3494E |
| RGB | rgb(227, 73, 78) |
| HSL | hsl(358, 73%, 59%) |
| OKLCH | oklch(62.4% 0.19 22.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E3494E | 3.94:1 | AA large text | Lc -71.2 | Content text, not long reading |
| Black text on #E3494E | 5.32:1 | AA | Lc 38.4 | Non-text elements, placeholder text |
| #E3494E text on white | 3.94:1 | AA large text | Lc 65.7 | Content text, not long reading |
| #E3494E text on black | 5.32:1 | AA | Lc -36.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FACCC9
oklch(88.4% 0.052 22.6)
-
Step 300
300
#F7A9A5
oklch(80.9% 0.093 22.6)
-
Step 400
400
#EF7774
oklch(70.7% 0.149 23)
-
Step 500
500 (this color)
#E3494E
oklch(62.4% 0.19 22.8)
-
Step 600
600
#D12134
oklch(55.6% 0.207 22.8)
-
Step 700
700
#B40D27
oklch(49% 0.192 22.7)
-
Step 800
800
#931421
oklch(42.8% 0.16 23.1)
-
Step 900
900
#761B20
oklch(37.7% 0.125 22.8)
-
Step 950
950
#451213
oklch(26.9% 0.078 23)
#E3494E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #736B4D | 0.206 |
| Deuteranopia (no green cones) | #9A8C4A | 0.188 |
| Tritanopia (no blue cones) | #F91E4C | 0.054 |
| Achromatopsia (no color) | #808080 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E3494E
#E3494E
oklch(62.4% 0.19 22.8)
- #0099A3
#0099A3
oklch(62.2% 0.106 203)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E3494E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.021
- Pale Red #D9544D ΔE 0.024
- Pastel Red #DB5856 ΔE 0.026
- Faded Red #D3494E ΔE 0.031
- Dark Coral #CF524E ΔE 0.038
- Red Pantone #EF233C ΔE 0.043
- Indian Red #CD5C5C ΔE 0.047
- Paradise Pink #EF476F ΔE 0.049
Use #E3494E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.