#E24E73
Closest named color: Paradise Pink (#EF476F). oklch(63.5% 0.184 9), rgb(226, 78, 115).
Aa
Black text reads best on this color (5.57:1).
About this color
#E24E73 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.184 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.024 away. Black text reads best on it, at 5.57:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.57:1 |
| White text | 3.76:1 |
Values
| HEX | #E24E73 |
| RGB | rgb(226, 78, 115) |
| HSL | hsl(345, 72%, 60%) |
| OKLCH | oklch(63.5% 0.184 9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E24E73 | 3.76:1 | AA large text | Lc -69.8 | Content text, not long reading |
| Black text on #E24E73 | 5.57:1 | AA | Lc 39.8 | Non-text elements, placeholder text |
| #E24E73 text on white | 3.76:1 | AA large text | Lc 64.3 | Content text, not long reading |
| #E24E73 text on black | 5.57:1 | AA | Lc -37.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F4A9B4
oklch(81% 0.089 9.6)
-
Step 400
400
#EB778E
oklch(70.8% 0.144 8.9)
-
Step 500
500 (this color)
#E24E73
oklch(63.5% 0.184 9)
-
Step 600
600
#CC255A
oklch(55.6% 0.201 9.1)
-
Step 700
700
#B0134A
oklch(49.1% 0.187 9.1)
-
Step 800
800
#8F173D
oklch(42.8% 0.154 9.1)
-
Step 900
900
#731C34
oklch(37.7% 0.121 8.9)
-
Step 950
950
#44131F
oklch(27.1% 0.076 8.8)
#E24E73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #707174 | 0.204 |
| Deuteranopia (no green cones) | #968E6F | 0.187 |
| Tritanopia (no blue cones) | #F6365D | 0.047 |
| Achromatopsia (no color) | #838383 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E24E73
#E24E73
oklch(63.5% 0.184 9)
- #00A098
#00A098
oklch(63.6% 0.11 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E24E73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.024
- Pastel Red #DB5856 ΔE 0.050
- Warm Pink #FB5581 ΔE 0.053
- Dark Pink #CB416B ΔE 0.054
- Imperial Red #E63946 ΔE 0.056
- Faded Red #D3494E ΔE 0.056
- Pale Red #D9544D ΔE 0.057
- Deep Rose #C74767 ΔE 0.057
Use #E24E73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.