#E13D74
Closest named color: Paradise Pink (#EF476F). oklch(61.7% 0.203 5.3), rgb(225, 61, 116).
Aa
Black text reads best on this color (5.12:1).
About this color
#E13D74 is a medium-dark, vivid red. In OKLCH its lightness is 62%, its chroma 0.203 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.037 away. Black text reads best on it, at 5.12:1.
| Hue family | Reds |
| Lightness | medium-dark (62%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.12:1 |
| White text | 4.10:1 |
Values
| HEX | #E13D74 |
| RGB | rgb(225, 61, 116) |
| HSL | hsl(340, 73%, 56%) |
| OKLCH | oklch(61.7% 0.203 5.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E13D74 | 4.10:1 | AA large text | Lc -72.4 | Content text, not long reading |
| Black text on #E13D74 | 5.12:1 | AA | Lc 37.2 | Non-text elements, placeholder text |
| #E13D74 text on white | 4.10:1 | AA large text | Lc 66.9 | Content text, not long reading |
| #E13D74 text on black | 5.12:1 | AA | Lc -34.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FACBD4
oklch(88.5% 0.054 5.4)
-
Step 300
300
#F8A6B7
oklch(81% 0.099 5.9)
-
Step 400
400
#F07193
oklch(70.8% 0.159 5.2)
-
Step 500
500 (this color)
#E13D74
oklch(61.7% 0.203 5.3)
-
Step 600
600
#D10961
oklch(55.6% 0.22 5.3)
-
Step 700
700
#B20051
oklch(49.1% 0.197 5.2)
-
Step 800
800
#930342
oklch(42.8% 0.17 5.3)
-
Step 900
900
#761538
oklch(37.7% 0.132 5.1)
-
Step 950
950
#460F21
oklch(27.1% 0.085 5)
#E13D74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #646975 | 0.228 |
| Deuteranopia (no green cones) | #908970 | 0.206 |
| Tritanopia (no blue cones) | #F51A54 | 0.055 |
| Achromatopsia (no color) | #7D7D7D | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E13D74
#E13D74
oklch(61.7% 0.203 5.3)
- #009A8E
#009A8E
oklch(61.7% 0.109 185.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E13D74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.037
- Dark Pink #CB416B ΔE 0.044
- Cerise #DE0C62 ΔE 0.046
- Neon Pink #F72585 ΔE 0.052
- Deep Rose #C74767 ΔE 0.053
- Dark Hot Pink #D90166 ΔE 0.054
- Rose #FF006E ΔE 0.060
- Red Pink #FA2A55 ΔE 0.060
Use #E13D74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.