#E077BD
Closest named color: Pale Magenta (#D767AD). oklch(70.9% 0.154 341.3), rgb(224, 119, 189).
Aa
Black text reads best on this color (7.54:1).
About this color
#E077BD is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.154 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.042 away. Black text reads best on it, at 7.54:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.54:1 |
| White text | 2.78:1 |
Values
| HEX | #E077BD |
| RGB | rgb(224, 119, 189) |
| HSL | hsl(320, 63%, 67%) |
| OKLCH | oklch(70.9% 0.154 341.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E077BD | 2.78:1 | Fails | Lc -58.5 | Large or bold text, headings |
| Black text on #E077BD | 7.54:1 | AAA | Lc 50.8 | Large or bold text, headings |
| #E077BD text on white | 2.78:1 | Fails | Lc 53.3 | Large or bold text, headings |
| #E077BD text on black | 7.54:1 | AAA | Lc -48.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3EF
oklch(93.6% 0.028 342.3)
-
Step 200
200
#F3CCE4
oklch(88.5% 0.054 340.8)
-
Step 300
300
#ECA8D3
oklch(80.9% 0.097 341.2)
-
Step 400
400 (this color)
#E077BD
oklch(70.9% 0.154 341.3)
-
Step 500
500
#D34DAB
oklch(63% 0.196 341.4)
-
Step 600
600
#BE2797
oklch(55.5% 0.214 341.1)
-
Step 700
700
#A41681
oklch(49.2% 0.199 341.2)
-
Step 800
800
#851869
oklch(42.7% 0.165 341)
-
Step 900
900
#6B1D55
oklch(37.7% 0.128 341.2)
-
Step 950
950
#3F1332
oklch(27% 0.081 340.9)
#E077BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7D90BF | 0.160 |
| Deuteranopia (no green cones) | #99A1BA | 0.146 |
| Tritanopia (no blue cones) | #EB7892 | 0.067 |
| Achromatopsia (no color) | #9B9B9B | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E077BD
#E077BD
oklch(70.9% 0.154 341.3)
- #13BE82
#13BE82
oklch(70.9% 0.154 161.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E077BD, closest first.
No curated palette has a color within ΔE 0.04 of #E077BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.042
- Lavender Pink #DD85D7 ΔE 0.042
- Orchid #DA70D6 ΔE 0.046
- Bubblegum #FF6CB5 ΔE 0.056
- Hot Pink #FF69B4 ΔE 0.057
- Bubble Gum Pink #FF69AF ΔE 0.059
- Pale Violet Red #DB7093 ΔE 0.060
- Bubblegum Pink #FE83CC ΔE 0.063
Use #E077BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.