#E074BF
Closest named color: Pale Magenta (#D767AD). oklch(70.5% 0.161 340.1), rgb(224, 116, 191).
Aa
Black text reads best on this color (7.41:1).
About this color
#E074BF is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.161 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.038 away. Black text reads best on it, at 7.41:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.161) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.41:1 |
| White text | 2.83:1 |
Values
| HEX | #E074BF |
| RGB | rgb(224, 116, 191) |
| HSL | hsl(318, 64%, 67%) |
| OKLCH | oklch(70.5% 0.161 340.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E074BF | 2.83:1 | Fails | Lc -59.2 | Large or bold text, headings |
| Black text on #E074BF | 7.41:1 | AAA | Lc 50.1 | Large or bold text, headings |
| #E074BF text on white | 2.83:1 | Fails | Lc 53.9 | Large or bold text, headings |
| #E074BF text on black | 7.41:1 | AAA | Lc -47.9 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3F0
oklch(93.6% 0.028 340)
-
Step 200
200
#F3CBE5
oklch(88.4% 0.056 339.3)
-
Step 300
300
#EDA7D5
oklch(80.9% 0.101 340.1)
-
Step 400
400 (this color)
#E074BF
oklch(70.5% 0.161 340.1)
-
Step 500
500
#D549AF
oklch(63.1% 0.206 340.3)
-
Step 600
600
#C0209B
oklch(55.6% 0.223 340.1)
-
Step 700
700
#A50C84
oklch(49.1% 0.207 340.1)
-
Step 800
800
#86126B
oklch(42.6% 0.172 340.2)
-
Step 900
900
#6C1A57
oklch(37.6% 0.134 340.1)
-
Step 950
950
#401133
oklch(27% 0.086 340.4)
#E074BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #798FC2 | 0.167 |
| Deuteranopia (no green cones) | #96A0BC | 0.152 |
| Tritanopia (no blue cones) | #EB7691 | 0.073 |
| Achromatopsia (no color) | #9A9A9A | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E074BF
#E074BF
oklch(70.5% 0.161 340.1)
- #00BD7D
#00BD7D
oklch(70.5% 0.159 160.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E074BF, closest first.
No curated palette has a color within ΔE 0.04 of #E074BF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.038
- Orchid #DA70D6 ΔE 0.040
- Lavender Pink #DD85D7 ΔE 0.044
- Bubblegum #FF6CB5 ΔE 0.056
- Hot Pink #FF69B4 ΔE 0.057
- Bubble Gum Pink #FF69AF ΔE 0.059
- Purply Pink #F075E6 ΔE 0.063
- Pale Violet Red #DB7093 ΔE 0.064
Use #E074BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.