#E074BC
Closest named color: Pale Magenta (#D767AD). oklch(70.4% 0.158 341.5), rgb(224, 116, 188).
Aa
Black text reads best on this color (7.39:1).
About this color
#E074BC is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.158 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.036 away. Black text reads best on it, at 7.39:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.39:1 |
| White text | 2.84:1 |
Values
| HEX | #E074BC |
| RGB | rgb(224, 116, 188) |
| HSL | hsl(320, 64%, 67%) |
| OKLCH | oklch(70.4% 0.158 341.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E074BC | 2.84:1 | Fails | Lc -59.3 | Large or bold text, headings |
| Black text on #E074BC | 7.39:1 | AAA | Lc 50.0 | Large or bold text, headings |
| #E074BC text on white | 2.84:1 | Fails | Lc 54.1 | Large or bold text, headings |
| #E074BC text on black | 7.39:1 | AAA | Lc -47.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3EF
oklch(93.6% 0.028 342.3)
-
Step 200
200
#F4CBE4
oklch(88.4% 0.056 341.2)
-
Step 300
300
#EDA7D3
oklch(80.8% 0.099 341.4)
-
Step 400
400 (this color)
#E074BC
oklch(70.4% 0.158 341.5)
-
Step 500
500
#D54AAC
oklch(63.1% 0.202 341.4)
-
Step 600
600
#C02197
oklch(55.5% 0.22 341.5)
-
Step 700
700
#A60E81
oklch(49.2% 0.205 341.7)
-
Step 800
800
#861469
oklch(42.6% 0.169 341.3)
-
Step 900
900
#6C1B55
oklch(37.6% 0.131 341.5)
-
Step 950
950
#401232
oklch(27.1% 0.083 341.6)
#E074BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A8EBE | 0.166 |
| Deuteranopia (no green cones) | #97A0B9 | 0.151 |
| Tritanopia (no blue cones) | #EB7590 | 0.069 |
| Achromatopsia (no color) | #999999 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E074BC
#E074BC
oklch(70.4% 0.158 341.5)
- #00BD80
#00BD80
oklch(70.5% 0.156 161.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E074BC, closest first.
No curated palette has a color within ΔE 0.04 of #E074BC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.036
- Orchid #DA70D6 ΔE 0.044
- Lavender Pink #DD85D7 ΔE 0.047
- Bubblegum #FF6CB5 ΔE 0.055
- Hot Pink #FF69B4 ΔE 0.056
- Bubble Gum Pink #FF69AF ΔE 0.057
- Pale Violet Red #DB7093 ΔE 0.059
- Medium Pink #F36196 ΔE 0.064
Use #E074BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.