#E074AE
Closest named color: Pale Magenta (#D767AD). oklch(69.9% 0.149 348.2), rgb(224, 116, 174).
Aa
Black text reads best on this color (7.27:1).
About this color
#E074AE is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.149 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.035 away. Black text reads best on it, at 7.27:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.27:1 |
| White text | 2.88:1 |
Values
| HEX | #E074AE |
| RGB | rgb(224, 116, 174) |
| HSL | hsl(328, 64%, 67%) |
| OKLCH | oklch(69.9% 0.149 348.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E074AE | 2.88:1 | Fails | Lc -60.0 | Content text, not long reading |
| Black text on #E074AE | 7.27:1 | AAA | Lc 49.3 | Large or bold text, headings |
| #E074AE text on white | 2.88:1 | Fails | Lc 54.7 | Large or bold text, headings |
| #E074AE text on black | 7.27:1 | AAA | Lc -47.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F4CCDF
oklch(88.5% 0.051 347.9)
-
Step 300
300
#EEA8CB
oklch(80.8% 0.093 348)
-
Step 400
400 (this color)
#E074AE
oklch(69.9% 0.149 348.2)
-
Step 500
500
#D74D9D
oklch(63.1% 0.191 348.1)
-
Step 600
600
#C22788
oklch(55.5% 0.208 348)
-
Step 700
700
#A71673
oklch(49% 0.193 348.1)
-
Step 800
800
#88185E
oklch(42.7% 0.16 348.1)
-
Step 900
900
#6E1D4D
oklch(37.8% 0.125 348.3)
-
Step 950
950
#41132D
oklch(27.1% 0.079 348.6)
#E074AE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F8DB0 | 0.160 |
| Deuteranopia (no green cones) | #9B9FAB | 0.146 |
| Tritanopia (no blue cones) | #ED718A | 0.056 |
| Achromatopsia (no color) | #989898 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E074AE
#E074AE
oklch(69.9% 0.149 348.2)
- #00B98E
#00B98E
oklch(69.8% 0.14 168.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E074AE, closest first.
No curated palette has a color within ΔE 0.04 of #E074AE.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.035
- Pale Violet Red #DB7093 ΔE 0.039
- Medium Pink #F36196 ΔE 0.051
- Muted Pink #D1768F ΔE 0.054
- Bubble Gum Pink #FF69AF ΔE 0.056
- Bubblegum #FF6CB5 ΔE 0.056
- Dull Pink #D5869D ΔE 0.057
- Hot Pink #FF69B4 ΔE 0.057
Use #E074AE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.