#E074AB
Closest named color: Pale Violet Red (#DB7093). oklch(69.8% 0.148 349.8), rgb(224, 116, 171).
Aa
Black text reads best on this color (7.25:1).
About this color
#E074AB is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.148 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.035 away. Black text reads best on it, at 7.25:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.25:1 |
| White text | 2.89:1 |
Values
| HEX | #E074AB |
| RGB | rgb(224, 116, 171) |
| HSL | hsl(329, 64%, 67%) |
| OKLCH | oklch(69.8% 0.148 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E074AB | 2.89:1 | Fails | Lc -60.1 | Content text, not long reading |
| Black text on #E074AB | 7.25:1 | AAA | Lc 49.2 | Large or bold text, headings |
| #E074AB text on white | 2.89:1 | Fails | Lc 54.8 | Large or bold text, headings |
| #E074AB text on black | 7.25:1 | AAA | Lc -47.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#EFA8C9
oklch(80.9% 0.093 349.9)
-
Step 400
400 (this color)
#E074AB
oklch(69.8% 0.148 349.8)
-
Step 500
500
#D84E9A
oklch(63.2% 0.189 349.8)
-
Step 600
600
#C32884
oklch(55.6% 0.205 349.9)
-
Step 700
700
#A81870
oklch(49.2% 0.191 349.9)
-
Step 800
800
#88195B
oklch(42.7% 0.157 349.8)
-
Step 900
900
#6E1D4B
oklch(37.7% 0.124 349.7)
-
Step 950
950
#41132C
oklch(27.1% 0.078 349.9)
#E074AB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F8CAD | 0.160 |
| Deuteranopia (no green cones) | #9C9FA8 | 0.146 |
| Tritanopia (no blue cones) | #ED7188 | 0.054 |
| Achromatopsia (no color) | #989898 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E074AB
#E074AB
oklch(69.8% 0.148 349.8)
- #00B990
#00B990
oklch(69.9% 0.139 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E074AB, closest first.
No curated palette has a color within ΔE 0.04 of #E074AB.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.035
- Pale Magenta #D767AD ΔE 0.036
- Medium Pink #F36196 ΔE 0.049
- Muted Pink #D1768F ΔE 0.050
- Dull Pink #D5869D ΔE 0.054
- Rosy Pink #F6688E ΔE 0.055
- Bubble Gum Pink #FF69AF ΔE 0.056
- Bubblegum #FF6CB5 ΔE 0.057
Use #E074AB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.