#E0739D
Closest named color: Pale Violet Red (#DB7093). oklch(69.2% 0.143 357.1), rgb(224, 115, 157).
Aa
Black text reads best on this color (7.10:1).
About this color
#E0739D is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.143 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.017 away. Black text reads best on it, at 7.10:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.10:1 |
| White text | 2.95:1 |
Values
| HEX | #E0739D |
| RGB | rgb(224, 115, 157) |
| HSL | hsl(337, 64%, 66%) |
| OKLCH | oklch(69.2% 0.143 357.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0739D | 2.95:1 | Fails | Lc -61.0 | Content text, not long reading |
| Black text on #E0739D | 7.10:1 | AAA | Lc 48.4 | Large or bold text, headings |
| #E0739D text on white | 2.95:1 | Fails | Lc 55.7 | Large or bold text, headings |
| #E0739D text on black | 7.10:1 | AAA | Lc -46.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F0A9C1
oklch(80.9% 0.088 357.3)
-
Step 400
400 (this color)
#E0739D
oklch(69.2% 0.143 357.1)
-
Step 500
500
#DA4F8B
oklch(63.1% 0.182 357)
-
Step 600
600
#C52B75
oklch(55.6% 0.197 356.9)
-
Step 700
700
#AA1A62
oklch(49.1% 0.184 357.1)
-
Step 800
800
#8A1A50
oklch(42.7% 0.153 357)
-
Step 900
900
#6F1E42
oklch(37.7% 0.119 357.2)
-
Step 950
950
#421327
oklch(27.1% 0.076 357.1)
#E0739D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #828A9E | 0.157 |
| Deuteranopia (no green cones) | #9F9E9A | 0.144 |
| Tritanopia (no blue cones) | #EF6C82 | 0.044 |
| Achromatopsia (no color) | #969696 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0739D
#E0739D
oklch(69.2% 0.143 357.1)
- #00B59B
#00B59B
oklch(69.1% 0.128 177.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0739D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.017
- Muted Pink #D1768F ΔE 0.035
- Rosy Pink #F6688E ΔE 0.044
- Medium Pink #F36196 ΔE 0.044
- Pale Magenta #D767AD ΔE 0.046
- Dull Pink #D5869D ΔE 0.046
- Dusky Pink #CC7A8B ΔE 0.048
- Old Pink #C77986 ΔE 0.059
Use #E0739D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.