#E0739B
Closest named color: Pale Violet Red (#DB7093). oklch(69.1% 0.142 358.2), rgb(224, 115, 155).
Aa
Black text reads best on this color (7.09:1).
About this color
#E0739B is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.142 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.015 away. Black text reads best on it, at 7.09:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.09:1 |
| White text | 2.95:1 |
Values
| HEX | #E0739B |
| RGB | rgb(224, 115, 155) |
| HSL | hsl(338, 64%, 66%) |
| OKLCH | oklch(69.1% 0.142 358.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0739B | 2.95:1 | Fails | Lc -61.1 | Content text, not long reading |
| Black text on #E0739B | 7.09:1 | AAA | Lc 48.3 | Large or bold text, headings |
| #E0739B text on white | 2.95:1 | Fails | Lc 55.7 | Large or bold text, headings |
| #E0739B text on black | 7.09:1 | AAA | Lc -46.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F0A9C0
oklch(80.9% 0.088 358.2)
-
Step 400
400 (this color)
#E0739B
oklch(69.1% 0.142 358.2)
-
Step 500
500
#DA4F89
oklch(63% 0.181 357.8)
-
Step 600
600
#C62B72
oklch(55.7% 0.197 358.5)
-
Step 700
700
#AA1B60
oklch(49.1% 0.183 358.1)
-
Step 800
800
#8A1B4E
oklch(42.7% 0.151 358.3)
-
Step 900
900
#6F1E41
oklch(37.6% 0.118 358)
-
Step 950
950
#421326
oklch(27% 0.076 358.4)
#E0739B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #838A9C | 0.155 |
| Deuteranopia (no green cones) | #9F9E98 | 0.144 |
| Tritanopia (no blue cones) | #EF6C82 | 0.042 |
| Achromatopsia (no color) | #969696 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0739B
#E0739B
oklch(69.1% 0.142 358.2)
- #00B59C
#00B59C
oklch(69.2% 0.127 178.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0739B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.015
- Muted Pink #D1768F ΔE 0.033
- Rosy Pink #F6688E ΔE 0.043
- Medium Pink #F36196 ΔE 0.044
- Dull Pink #D5869D ΔE 0.045
- Dusky Pink #CC7A8B ΔE 0.046
- Pale Magenta #D767AD ΔE 0.048
- Old Pink #C77986 ΔE 0.057
Use #E0739B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.