#E0738D
Closest named color: Pale Violet Red (#DB7093). oklch(68.7% 0.138 6.2), rgb(224, 115, 141).
Aa
Black text reads best on this color (7.00:1).
About this color
#E0738D is a medium-light, moderately saturated pink. In OKLCH its lightness is 69%, its chroma 0.138 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.016 away. Black text reads best on it, at 7.00:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | moderately saturated (0.138) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.00:1 |
| White text | 2.99:1 |
Values
| HEX | #E0738D |
| RGB | rgb(224, 115, 141) |
| HSL | hsl(346, 64%, 66%) |
| OKLCH | oklch(68.7% 0.138 6.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0738D | 2.99:1 | Fails | Lc -61.6 | Content text, not long reading |
| Black text on #E0738D | 7.00:1 | AAA | Lc 47.8 | Large or bold text, headings |
| #E0738D text on white | 2.99:1 | Fails | Lc 56.2 | Large or bold text, headings |
| #E0738D text on black | 7.00:1 | AAA | Lc -45.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F6CDD4
oklch(88.5% 0.047 6.5)
-
Step 300
300
#F1AAB8
oklch(80.9% 0.085 6.1)
-
Step 400
400 (this color)
#E0738D
oklch(68.7% 0.138 6.2)
-
Step 500
500
#DC5179
oklch(63.1% 0.176 6)
-
Step 600
600
#C72E62
oklch(55.6% 0.191 6)
-
Step 700
700
#AC1E51
oklch(49.2% 0.178 6.2)
-
Step 800
800
#8B1D42
oklch(42.6% 0.146 6.3)
-
Step 900
900
#701F38
oklch(37.6% 0.115 5.9)
-
Step 950
950
#421421
oklch(27% 0.072 5.9)
#E0738D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #86888E | 0.151 |
| Deuteranopia (no green cones) | #A29D8B | 0.139 |
| Tritanopia (no blue cones) | #F0697C | 0.036 |
| Achromatopsia (no color) | #959595 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0738D
#E0738D
oklch(68.7% 0.138 6.2)
- #00B2A6
#00B2A6
oklch(68.7% 0.12 186.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0738D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.016
- Muted Pink #D1768F ΔE 0.026
- Dusky Pink #CC7A8B ΔE 0.037
- Rosy Pink #F6688E ΔE 0.042
- Dull Pink #D5869D ΔE 0.044
- Old Pink #C77986 ΔE 0.046
- Old Rose #C87F89 ΔE 0.049
- Medium Pink #F36196 ΔE 0.050
Use #E0738D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.