#E0728D
Closest named color: Pale Violet Red (#DB7093). oklch(68.6% 0.139 5.9), rgb(224, 114, 141).
Aa
Black text reads best on this color (6.96:1).
About this color
#E0728D is a medium-light, moderately saturated pink. In OKLCH its lightness is 69%, its chroma 0.139 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.015 away. Black text reads best on it, at 6.96:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.96:1 |
| White text | 3.01:1 |
Values
| HEX | #E0728D |
| RGB | rgb(224, 114, 141) |
| HSL | hsl(345, 64%, 66%) |
| OKLCH | oklch(68.6% 0.139 5.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0728D | 3.01:1 | AA large text | Lc -61.8 | Content text, not long reading |
| Black text on #E0728D | 6.96:1 | AA | Lc 47.6 | Large or bold text, headings |
| #E0728D text on white | 3.01:1 | AA large text | Lc 56.5 | Large or bold text, headings |
| #E0728D text on black | 6.96:1 | AA | Lc -45.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CDD4
oklch(88.6% 0.048 6.8)
-
Step 300
300
#F2A9B8
oklch(80.9% 0.088 5.7)
-
Step 400
400 (this color)
#E0728D
oklch(68.6% 0.139 5.9)
-
Step 500
500
#DD5079
oklch(63.1% 0.178 5.9)
-
Step 600
600
#C82C62
oklch(55.6% 0.193 5.9)
-
Step 700
700
#AC1C51
oklch(49.1% 0.179 5.9)
-
Step 800
800
#8C1C43
oklch(42.8% 0.148 5.7)
-
Step 900
900
#711F38
oklch(37.8% 0.116 6.2)
-
Step 950
950
#421421
oklch(27% 0.072 5.9)
#E0728D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #85878E | 0.153 |
| Deuteranopia (no green cones) | #A19C8B | 0.140 |
| Tritanopia (no blue cones) | #F0687C | 0.036 |
| Achromatopsia (no color) | #949494 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0728D
#E0728D
oklch(68.6% 0.139 5.9)
- #00B2A5
#00B2A5
oklch(68.7% 0.121 185.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0728D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.015
- Muted Pink #D1768F ΔE 0.026
- Dusky Pink #CC7A8B ΔE 0.038
- Rosy Pink #F6688E ΔE 0.041
- Dull Pink #D5869D ΔE 0.046
- Old Pink #C77986 ΔE 0.047
- Medium Pink #F36196 ΔE 0.049
- Old Rose #C87F89 ΔE 0.050
Use #E0728D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.