#E070B4
Closest named color: Pale Magenta (#D767AD). oklch(69.6% 0.16 344.7), rgb(224, 112, 180).
Aa
Black text reads best on this color (7.14:1).
About this color
#E070B4 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.160 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.027 away. Black text reads best on it, at 7.14:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.14:1 |
| White text | 2.93:1 |
Values
| HEX | #E070B4 |
| RGB | rgb(224, 112, 180) |
| HSL | hsl(324, 64%, 66%) |
| OKLCH | oklch(69.6% 0.16 344.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E070B4 | 2.93:1 | Fails | Lc -60.7 | Content text, not long reading |
| Black text on #E070B4 | 7.14:1 | AAA | Lc 48.6 | Large or bold text, headings |
| #E070B4 text on white | 2.93:1 | Fails | Lc 55.4 | Large or bold text, headings |
| #E070B4 text on black | 7.14:1 | AAA | Lc -46.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3EE
oklch(93.7% 0.028 345.9)
-
Step 200
200
#F5CBE2
oklch(88.5% 0.056 344.2)
-
Step 300
300
#EFA7D0
oklch(80.9% 0.099 344.4)
-
Step 400
400 (this color)
#E070B4
oklch(69.6% 0.16 344.7)
-
Step 500
500
#D948A6
oklch(63.2% 0.204 344.7)
-
Step 600
600
#C41C91
oklch(55.6% 0.222 344.7)
-
Step 700
700
#A9067B
oklch(49.2% 0.206 344.9)
-
Step 800
800
#891064
oklch(42.7% 0.171 344.8)
-
Step 900
900
#6E1952
oklch(37.6% 0.133 344.3)
-
Step 950
950
#411130
oklch(27% 0.084 344.5)
#E070B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #798BB6 | 0.170 |
| Deuteranopia (no green cones) | #979DB1 | 0.153 |
| Tritanopia (no blue cones) | #EC6F8A | 0.065 |
| Achromatopsia (no color) | #979797 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E070B4
#E070B4
oklch(69.6% 0.16 344.7)
- #00B985
#00B985
oklch(69.6% 0.147 164.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E070B4, closest first.
No curated palette has a color within ΔE 0.04 of #E070B4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.027
- Pale Violet Red #DB7093 ΔE 0.050
- Orchid #DA70D6 ΔE 0.052
- Medium Pink #F36196 ΔE 0.054
- Bubblegum #FF6CB5 ΔE 0.055
- Hot Pink #FF69B4 ΔE 0.055
- Bubble Gum Pink #FF69AF ΔE 0.055
- Lavender Pink #DD85D7 ΔE 0.059
Use #E070B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.