#E04D98
Closest named color: Pale Magenta (#D767AD). oklch(64.2% 0.196 352.5), rgb(224, 77, 152).
Aa
Black text reads best on this color (5.68:1).
About this color
#E04D98 is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.196 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.050 away. Black text reads best on it, at 5.68:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.68:1 |
| White text | 3.69:1 |
Values
| HEX | #E04D98 |
| RGB | rgb(224, 77, 152) |
| HSL | hsl(329, 70%, 59%) |
| OKLCH | oklch(64.2% 0.196 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E04D98 | 3.69:1 | AA large text | Lc -69.1 | Content text, not long reading |
| Black text on #E04D98 | 5.68:1 | AA | Lc 40.5 | Non-text elements, placeholder text |
| #E04D98 text on white | 3.69:1 | AA large text | Lc 63.6 | Content text, not long reading |
| #E04D98 text on black | 5.68:1 | AA | Lc -38.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F6CBDC
oklch(88.4% 0.053 352.5)
-
Step 300
300
#F1A7C6
oklch(80.8% 0.095 352.6)
-
Step 400
400
#E774AA
oklch(70.7% 0.154 352.3)
-
Step 500
500 (this color)
#E04D98
oklch(64.2% 0.196 352.5)
-
Step 600
600
#C7207F
oklch(55.6% 0.212 352.5)
-
Step 700
700
#AC0B6B
oklch(49.2% 0.198 352.7)
-
Step 800
800
#8B1257
oklch(42.6% 0.163 352.6)
-
Step 900
900
#701A48
oklch(37.7% 0.128 352.3)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#E04D98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #64749A | 0.217 |
| Deuteranopia (no green cones) | #8D8F95 | 0.194 |
| Tritanopia (no blue cones) | #F0446C | 0.069 |
| Achromatopsia (no color) | #858585 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E04D98
#E04D98
oklch(64.2% 0.196 352.5)
- #00A585
#00A585
oklch(64.3% 0.124 172.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E04D98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.050
- Neon Pink #F72585 ΔE 0.057
- Medium Pink #F36196 ΔE 0.058
- Barbie Pink #FE46A5 ΔE 0.058
- Paradise Pink #EF476F ΔE 0.065
- Deep Pink #FF1493 ΔE 0.069
- Warm Pink #FB5581 ΔE 0.070
- Pale Violet Red #DB7093 ΔE 0.071
Use #E04D98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.