#E04A74
Closest named color: Paradise Pink (#EF476F). oklch(62.8% 0.187 7.4), rgb(224, 74, 116).
Aa
Black text reads best on this color (5.40:1).
About this color
#E04A74 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.187 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.029 away. Black text reads best on it, at 5.40:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.40:1 |
| White text | 3.88:1 |
Values
| HEX | #E04A74 |
| RGB | rgb(224, 74, 116) |
| HSL | hsl(343, 71%, 58%) |
| OKLCH | oklch(62.8% 0.187 7.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E04A74 | 3.88:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #E04A74 | 5.40:1 | AA | Lc 38.8 | Non-text elements, placeholder text |
| #E04A74 text on white | 3.88:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #E04A74 text on black | 5.40:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F8CCD3
oklch(88.5% 0.05 7.4)
-
Step 300
300
#F5A8B6
oklch(81% 0.092 7.4)
-
Step 400
400
#EB7690
oklch(70.7% 0.146 7.5)
-
Step 500
500 (this color)
#E04A74
oklch(62.8% 0.187 7.4)
-
Step 600
600
#CC225E
oklch(55.5% 0.204 7.2)
-
Step 700
700
#B00F4D
oklch(49% 0.189 7.4)
-
Step 800
800
#8F143F
oklch(42.7% 0.157 7.5)
-
Step 900
900
#731B36
oklch(37.7% 0.123 7.1)
-
Step 950
950
#441220
oklch(27% 0.078 6.9)
#E04A74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C6E75 | 0.208 |
| Deuteranopia (no green cones) | #938C70 | 0.191 |
| Tritanopia (no blue cones) | #F3315B | 0.048 |
| Achromatopsia (no color) | #818181 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E04A74
#E04A74
oklch(62.8% 0.187 7.4)
- #009D94
#009D94
oklch(62.7% 0.109 187.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E04A74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.029
- Dark Pink #CB416B ΔE 0.047
- Deep Rose #C74767 ΔE 0.052
- Pastel Red #DB5856 ΔE 0.055
- Faded Red #D3494E ΔE 0.057
- Imperial Red #E63946 ΔE 0.057
- Warm Pink #FB5581 ΔE 0.059
- Red Pink #FA2A55 ΔE 0.061
Use #E04A74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.