#E04788
Closest named color: Paradise Pink (#EF476F). oklch(63.1% 0.196 358.4), rgb(224, 71, 136).
Aa
Black text reads best on this color (5.42:1).
About this color
#E04788 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.196 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.048 away. Black text reads best on it, at 5.42:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.42:1 |
| White text | 3.87:1 |
Values
| HEX | #E04788 |
| RGB | rgb(224, 71, 136) |
| HSL | hsl(335, 71%, 58%) |
| OKLCH | oklch(63.1% 0.196 358.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E04788 | 3.87:1 | AA large text | Lc -70.6 | Content text, not long reading |
| Black text on #E04788 | 5.42:1 | AA | Lc 39.0 | Non-text elements, placeholder text |
| #E04788 text on white | 3.87:1 | AA large text | Lc 65.1 | Content text, not long reading |
| #E04788 text on black | 5.42:1 | AA | Lc -36.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F8CBD9
oklch(88.5% 0.054 357.7)
-
Step 300
300
#F4A7C0
oklch(81% 0.096 358.4)
-
Step 400
400
#EA739F
oklch(70.6% 0.154 358.4)
-
Step 500
500 (this color)
#E04788
oklch(63.1% 0.196 358.4)
-
Step 600
600
#CB1A72
oklch(55.5% 0.214 358.2)
-
Step 700
700
#AF035F
oklch(49% 0.198 358.5)
-
Step 800
800
#8E0E4E
oklch(42.6% 0.164 358.2)
-
Step 900
900
#721941
oklch(37.6% 0.127 358.1)
-
Step 950
950
#441126
oklch(27.1% 0.081 358.7)
#E04788 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #656F8A | 0.219 |
| Deuteranopia (no green cones) | #8E8C84 | 0.198 |
| Tritanopia (no blue cones) | #F23662 | 0.061 |
| Achromatopsia (no color) | #818181 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E04788
#E04788
oklch(63.1% 0.196 358.4)
- #00A08A
#00A08A
oklch(63.2% 0.116 178.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E04788, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.048
- Neon Pink #F72585 ΔE 0.050
- Dark Pink #CB416B ΔE 0.058
- Medium Pink #F36196 ΔE 0.063
- Warm Pink #FB5581 ΔE 0.065
- Deep Rose #C74767 ΔE 0.067
- Strong Pink #FF0789 ΔE 0.068
- Pale Magenta #D767AD ΔE 0.068
Use #E04788 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.