#E04490
Closest named color: Neon Pink (#F72585). oklch(63% 0.203 354.7), rgb(224, 68, 144).
Aa
Black text reads best on this color (5.39:1).
About this color
#E04490 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.203 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.048 away. Black text reads best on it, at 5.39:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.39:1 |
| White text | 3.88:1 |
Values
| HEX | #E04490 |
| RGB | rgb(224, 68, 144) |
| HSL | hsl(331, 72%, 57%) |
| OKLCH | oklch(63% 0.203 354.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E04490 | 3.88:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #E04490 | 5.39:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #E04490 text on white | 3.88:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #E04490 text on black | 5.39:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F4A6C4
oklch(80.9% 0.099 354.8)
-
Step 400
400
#EB72A6
oklch(70.8% 0.159 354.9)
-
Step 500
500 (this color)
#E04490
oklch(63% 0.203 354.7)
-
Step 600
600
#CB137A
oklch(55.5% 0.22 354.8)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#8E0954
oklch(42.6% 0.17 354.6)
-
Step 900
900
#731745
oklch(37.8% 0.132 355.2)
-
Step 950
950
#441029
oklch(27.1% 0.084 354.6)
#E04490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #606F92 | 0.227 |
| Deuteranopia (no green cones) | #8B8C8C | 0.204 |
| Tritanopia (no blue cones) | #F13664 | 0.069 |
| Achromatopsia (no color) | #818181 | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E04490
#E04490
oklch(63% 0.203 354.7)
- #00A085
#00A085
oklch(63% 0.119 175)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E04490, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.048
- Paradise Pink #EF476F ΔE 0.060
- Barbie Pink #FE46A5 ΔE 0.063
- Deep Pink #FF1493 ΔE 0.064
- Strong Pink #FF0789 ΔE 0.065
- Electric Pink #FF0490 ΔE 0.066
- Pale Magenta #D767AD ΔE 0.066
- Dark Pink #CB416B ΔE 0.066
Use #E04490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.